2026 Fall Internship | Frisco Bowl | Marketing & Digital Media

Frisco Bowl Marketing and Digital Media Intern Job Description Fall 2026

This internship will allow the individual to gain valuable experience with a professional organization in the sports, entertainment, and marketing industries. Candidate hours can be flexible to accommodate school and/or work schedules. Some nights, weekends, and holidays will be required. The Frisco Bowl is looking for a Marketing and Digital Media Intern to assist the team with marketing and social media initiatives that promote the bowl game and increase brand awareness. The intern will report to the Executive Director and assist with day-to-day objectives of the bowl game. The internship will take place from September to December 2026 and will include support for the additional bowl game on December 15, 2026, and the Frisco Bowl on December 23, 2026.

What You'll Do:

• Assist in the development of marketing strategies and social media campaigns to increase overall brand awareness for both bowl games and related events.
• Assist in planning and creating monthly social media content calendars while supporting marketing and promotional efforts across platforms such as Instagram, X, and other digital channels.
• Create social media content and marketing materials using Adobe Photoshop, Adobe Premiere Pro, Canva, and other digital design tools.
• Assist with on-site content capture and digital coverage during bowl promotional events and community activations.
• Assist in the planning of sponsor marketing activities for the games.
• Assist in coordinating marketing research projects.
• Assist in the scheduling and organization of logistics for promotions and events.
• Assist with the creation of recap books for media, collateral, and licensing items.
• Contribute to original content and marketing materials that may be featured across the Frisco Bowl's official social media channels and digital platforms.
• Assist with off-site activations, promotional events, and grassroots marketing efforts throughout the fall.

You Are:

• Energetic, self-starter, and confident student.
• Collaborative, innovative, and able to work independently as well as in a team environment.
• Deadline-driven and capable of working under pressure while juggling multiple projects simultaneously.
• A creative content contributor with an interest in social media and digital storytelling.
• Able to work a flexible schedule, including select nights, weekends, and non-traditional business hours based on event and activation needs.

Minimum Requirements:

• Must be an active college student. Preferably pursuing a degree and/or career in Sports Marketing, Digital Media, Marketing, or Public Relations.
• Must receive college credit for internship with our company.
• Must be able to work 1520 hours per week, primarily at Toyota Stadium in Frisco, Texas. Hours will increase in December.
• Proficiency in MS Outlook, Word, Excel, PowerPoint, and Canva are required.
• Proficiency in Adobe Creative Suite applications is preferred.
• Photography/videography skills are a plus but not required.
• Applicants are encouraged to submit a portfolio or examples of social media content, graphic design, photography, or video work (portfolio website, social media page, or class projects).

FC Dallas is an equal opportunity employer and, therefore, pledges to provide equal opportunities without regard to race, color, ancestry, religion, sexual orientation, gender identity or expression, age, national origin, disability, marital status, pregnancy, veteran status, or any other protected class. This pledge applies to all employees and applicants for employment in connection with the material terms and conditions of employment, including without limitation: recruitment, hiring, promotions, transfers, demotions, treatment during employment, benefits, compensation, leave of absence, training, or terminations. Supervisors who control these actions are responsible for fair and equal application to all employees. It is FC Dallas's intention to comply with all federal and state equal opportunity laws and executive orders forbidding any type of discrimination against employees or applicants. FC Dallas is committed to maintaining an atmosphere where all employees can perform their duties free from harassment and intimidation based on race, color, ancestry, religion, sexual orientation, gender identity or expression, age, national origin, disability, marital status, pregnancy, veteran status, or any other protected class. Employees are encouraged to accept their share of responsibility for successfully carrying out this pledge.