Sr. Manager, UX & Digital Design - US

At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs. Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles. No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task! We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins. SUMMARY The Senior Manager, UX & Digital Design is responsible for defining and leading the user experience strategy for Kids2's global digital ecosystem. This role champions user‑centered design across brand websites, digital campaigns, and future consumer experiences, ensuring every interaction is intuitive, engaging, accessible, and aligned with business objectives. As the organization's UX leader, this individual translates consumer insights and business goals into seamless digital experiences that strengthen our brands and support Kids2's growing direct‑to‑consumer strategy. Working closely with Marketing, eCommerce, IT, and Development, the Senior Manager establishes UX best practices, information architecture, and design standards while leading the execution of digital experiences through the Senior Digital Designer. PRIMARY RESPONSIBILITIES UX Strategy & Experience Leadership Define and lead the UX vision, strategy, and design standards across Kids2's digital ecosystem. Develop user journeys, customer flows, information architecture, wireframes, and interactive prototypes for websites and digital experiences. Champion user-centered design principles through research, usability testing, analytics, and continuous optimization. Identify opportunities to improve usability, accessibility, engagement, and conversion across digital platforms. Establish UX governance, best practices, and scalable design systems. Digital Experience Lead The UX strategy for new websites, landing pages, campaign experiences, and future digital initiatives. Partner with Brand Marketing, eCommerce, and Development to translate business objectives into intuitive digital experiences. Ensure responsive, accessible, and mobile-first experiences that meet both customer and business needs. Review and approve digital design solutions to ensure alignment with UX standards and brand guidelines. Team Leadership Lead, coach, and develop the Senior Digital Designer. Provide strategic direction, creative feedback, workload prioritization, and professional development. Foster a collaborative environment focused on innovation, continuous improvement, and design excellence. Cross-Functional Partnership Collaborate with Marketing, Product Marketing, Consumer Insights, IT, Development, and eCommerce teams throughout project planning and execution. Present UX recommendations and customer insights to leadership and cross-functional partners. Balance user needs, business objectives, technical feasibility, and project timelines. Innovation & Optimization Stay current on UX methodologies, accessibility standards, AI-powered design tools, and emerging digital technologies. Recommend new capabilities and enhancements that elevate the customer experience and support Kids2's digital transformation. Leverage analytics, heat maps, user testing, and consumer feedback to continuously improve digital performance. QUALIFICATIONS Education Bachelor's degree in User Experience Design, Human-Computer Interaction, Digital Design, Graphic Design, Interactive Media, or related field. Experience 7–10 years of experience in UX, product design, digital experience, or interactive design. 3+ years leading UX initiatives for enterprise websites or digital products. Experience managing or mentoring creative professionals. Strong portfolio demonstrating UX strategy, information architecture, wireframing, prototyping, and digital experience design. Experience collaborating with developers and cross-functional business teams. Consumer products, retail, or eCommerce experience preferred. Knowledge, Skills & Abilities Expert knowledge of UX research, interaction design, information architecture, and customer journey mapping. Strong understanding of usability testing and accessibility (WCAG) standards. Advanced proficiency in Figma and Adobe Creative Suite. Experience building scalable design systems and component libraries. Working knowledge of responsive design, CMS platforms, HTML/CSS, and modern web technologies. Familiarity with Google Analytics, Hotjar, or similar UX measurement tools. Excellent communication, presentation, and stakeholder management skills. Strong leadership, coaching, and collaboration abilities. CERTIFICATES, LICENSES, REGISTRATIONS UX, Human-Centered Design, Design Thinking, or Accessibility (WCAG) certifications preferred. Agile or Scrum certification is a plus. COMPUTER / TECHNICAL SKILLS Advanced proficiency in Figma, Adobe Creative Suite, Microsoft Office, and Google Workspace. Expertise in UX methodologies, wireframing, prototyping, information architecture, and responsive design. Experience with design systems, CMS platforms, and web technologies (HTML/CSS knowledge preferred). Familiarity with UX analytics and testing tools (Google Analytics, Hotjar, Microsoft Clarity, UserTesting, or similar). Experience with project management tools such as Smartsheet, Workfront, Jira, or Asana. Ability to leverage AI-powered tools to enhance UX research, design, an PHYSICAL DEMANDS While performing the duties of this job, the team member is regularly required to talk or hear. The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl. The team member is occasionally required to stand, walk, and taste or smell. The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 - 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. WORK ENVIRONMENT We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done! Check out our website at and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section. Drug Free Workplace M/F/D/V Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein, Bright Starts, and Ingenuity. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success. #J-18808-Ljbffr Kids II Inc.