Associate Director, Marketing

About the role:

We are seeking a highly organized and stakeholder-savvy Associate Director of Content Management to lead the strategic oversight and operational execution of our global web content ecosystem.

This role ensures that content systems, workflows, and publishing practices support the needs of internal teams while maintaining consistency, governance, and quality across all pages.

What you'll do:

Content Governance & Workflow Design

• Define and maintain content governance standards, including guidelines for structure, consistency, publishing workflows, and stakeholder approvals.

• Serve as the primary business stakeholder for the CMS platform

• Own the documentation and guidance that support clear and consistent execution of content changes.

• Establish and promote content management and publishing best practices, ensuring all teams follow standards for quality, accessibility, SEO, and brand alignment.

• Design and enforce scalable processes for proposing, approving, and implementing content changes.

• Partner with UX, WebOps, QA, and development teams to ensure smooth delivery and resolution of content issues.

Content Performance & Insights

• Define KPIs and success metrics for web content effectiveness (engagement, conversion, SEO performance, etc.).

• Partner with analytics teams to monitor performance and surface actionable insights.

• Use data to inform content governance decisions, prioritization, and continuous optimization.

• Establish reporting frameworks that provide visibility into content management, team capacities, and opportunities for improvement based on data.

AI, Automation & Intelligent Content Operations

• Define and drive the strategy for integrating AI and automation into content management workflows to improve speed, scale, and consistency.

• Identify and implement opportunities for automation across content lifecycle processes, including content creation support, tagging, QA, localization, and publishing.

• Leverage AI-driven insights and analytics to optimize content performance, personalization, and user engagement.

• Drive experimentation and continuous improvement by piloting new tools or features and approaches, measuring impact, and scaling successful solutions.

• Upskill internal teams by developing best practices and training materials that enable effective and responsible use of AI in content operations.

Process Optimization, Documentation and Team Management

• Identify opportunities for improving operational efficiency in content publishing and governance.

• Develop and maintain documentation and playbooks that ensure transparency and consistency across teams.

• Manage escalation paths for content-related issues and decisions.

• Lead and develop a team of content operations professionals (if applicable).

• Foster a culture of continuous improvement, innovation, and operational excellence.

What you'll need:

• 10+ years in digital content operations, web content governance, or content strategy

• Experience managing or supporting content across international markets

• Strong understanding of AEM or similar CMS.

• Strong understanding of content design, accessibility, SEO, localization, and UX best practices

• Exceptional organizational and documentation skills

• Confident communicator who builds strong relationships and drives cross-functional alignment

• Experience using AI tools for automation, operations, or other use cases.

What you'll get:

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!

• Collaborative, team-oriented culture that embraces diversity

• Professional development and unlimited growth opportunities

#GSSO

#LI-KP2

#LI-Hybrid

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you'll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients' AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You'll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

It's an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that's reshaping the way we operate. If you're passionate about AI and want to be part of a team that's guiding the leaders who shape the world, Gartner is the place for you.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 108,000 USD - 148,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at View phone number on click.appcast.io or by sending an email View email address on click.appcast.io.

Job Requisition ID:106987

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