Global Brand Manager, Innovation & Commercialization

ROLE SUMMARY

The Global Brand Manager, Innovation & Commercialization is a marketing leader who owns the mandate of driving product innovation and executing brand commercialization. Reporting to the Global Head of Brand & Marketing, this role bridges consumer insight, product strategy, and market execution translating consumer needs and competitive opportunities into new products and renovations that are formulated, packaged, and sold in the market. You own the product innovation pipeline (concept through retail launch) and manage packaging, artwork strategy, and multi-market execution to ensure compliant, retail-ready products across US and international markets.

Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.

KEY RESPONSIBILITIES

Packaging, Artwork & Multi-Market Execution:

• Lead packaging design briefs and artwork strategy.
• Ensure packaging meets regulatory requirements (FDA/EU compliance, INCI labeling, warning statements).
• Coordinate packaging across creative, R&D, regulatory, and manufacturing.
• Balance brand consistency with local regulatory, language, and launch timing needs across US, European, and other markets.
• Manage multi-market launches and retail readiness.

Innovation & Renovation Pipeline

• Support product innovation and renovation strategy through consumer insight, competitive analysis, and market opportunities.
• Partner with R&D on formulations and substantiable claims.
• Develop claims strategy with regulatory compliance.
• Recommend product renovations based on consumer feedback and retail performance.

Cross-Functional Coordination

• Partner with R&D, regulatory, manufacturing, creative, and retail teams.
• Facilitate alignment across competing priorities.
• Maintain transparency on timelines, blockers, and dependencies.

REQUIRED QUALIFICATIONS

Bachelor's degree in Marketing, Business, or related field

• 3–5 years of marketing experience in CPG, beauty, or personal care (brand management, product management); hair care experience preferred

• 2–3 product renovations or launches from concept through retail

• Experience analyzing consumer research and translating insights into product/brand strategy

• Demonstrated experience with product claims, regulatory constraints, and beauty/personal care labeling (INCI, FDA, EU compliance)

• Experience coordinating across R&D, regulatory, manufacturing, and retail

Written and verbal communication skills; project management discipline

PREFERRED QUALIFICATIONS

• Bachelor's degree in Marketing, Business, or related field
• 3-5 years of marketing experience in CPG, beauty, or personal care (brand management, product management, brand strategy); hair care industry experience preferred
• Proven innovation and renovation experience: Led or contributed to 3–5 new product launches, xhyhwjd line extensions, or major packaging renovations from concept through retail
• Consumer insight and market strategy expertise: Experience analyzing consumer research, competitive landscape, and translating insights into product or brand strategy
• Claims and packaging expertise: Demonstrated experience developing product claims, managing regulatory constraints on packaging, and understanding beauty/personal care labeling (INCI, FDA, EU compliance)
• Cross-functional coordination: Experience managing projects across R&D, regulatory, manufacturing, creative, and retail functions
• International market exposure: Exposure to multi-market launches or understanding of regional regulatory and language adaptations
• Written and verbal communication: Ability to articulate strategy, translate across functions, and write compelling briefs
• Project management discipline: Comfortable with timelines, stage-gates, and tracking—organized and detail-oriented