Paid Search Analyst

Own and Assist paid search campaign planning, budget forecast, campaign development and execution, optimization and reporting process Responsible for keyword research/analysis, copy development, bid strategy and budget allocation Monitor campaign performance daily and optimize based on KPI’s and demand opportunities Analyze campaign performance to identify trends and drivers, and recommend actionable insights Develop and document ongoing testing plan to improve campaign performance Document campaign learning and develop case study to share with rest of search team and DG teams Requirements Bachelor’s Degree or in lieu of degree, high school diploma/GED and 5+ years marketing including experience managing paid search campaigns 2+ years of hands‑on experience managing paid search campaigns from planning and execution to optimization and reporting Experience in paid search keyword research, ad copy buildouts, bid strategy, as well as all other daily optimization tactics Experience with Google Marketing Platform (SA360 required, GA4/CM/DV360 preferred) Core Competencies Demonstrates expertise in managing paid search campaigns, including planning, execution, optimization, and reporting. Proficient in keyword research, ad copy development, and performance analysis to drive actionable insights and improve campaign effectiveness. Highest-signal resume keywords Paid Search Campaign Management Keyword Research Ad Copy Development Google Marketing Platform (SA360) Performance Analysis ATS Optimization Keywords Soft Skills Communication Collaboration Industry Keywords Digital Marketing Paid Search Performance Marketing Tools & Technologies Google Analytics 4 (GA4) Campaign Manager (CM) Display & Video 360 (DV360) #J-18808-Ljbffr