Digital Marketing Manager

Digital Marketing ManagerA Sage Group client who builds SaaS tools that help finance teams automate invoice processing and whose platform is used by 600,000+ users in over 50 countries, is looking for a hands-on Digital Marketing Manager to accelerate their North American digital performance. You'll lead the day-to-day execution of NORAM Digital marketing campaigns while collaborating with global digital experts to align priorities and track performance. This role will ultimately ensure the right campaigns get built, launched, tracked, and optimized to meet the NORAM GTM goals. This is a high-impact, cross-functional role for someone who thrives at the intersection of coordination and execution.What You'll DoNORAM Digital Performance Execution & ManagementExecute, develop, manage, and optimize campaign performance (SEO, SEA, Paid Social, Programmatic)Build and deliver regular performance reports with clear insights and actionable recommendations reflecting a data-driven, profitability and top-line growth focused approachEnsure a consolidated view of performance (360° vision)Identify new channels, formats, and platforms worth testingMonitor trends in the US B2B SaaS space, competitive landscape, and emerging ad techAlign Marketing and Digital TeamsServe as the day-to-day liaison between NORAM marketing stakeholders and global digital specialistsFacilitate the smooth flow of information, translate business goals into digital campaigns and ensure timely, high-quality executionCoordinate with local digital partners, third-party agenciesKeep marketing team informed with clear, consistent performance updates and recommended changes to optimize performanceNORAM Website ManagementDrive website development (content, pages, user journeys)Monitor performance (conversion, UX, user behavior)Identify and implement optimizations (UX audits, A/B tests)Ensure consistency between EMEA and NORAM web pagesContribute to technical website optimization projectsWhat They're Looking For5+ years of hands-on digital marketing experience demonstrating strong full-funnel thinkingDeep expertise across SEM, SEO, Paid Social, and Programmatic adsProven project management skills, able to juggle multiple priorities, stakeholders, and deadlinesComfortable managing and updating websites, with hands-on CMS experience (WordPress a plus)Strong written and verbal communication skillsAnalytical mindset focused on performance and test & learnBring a continuous improvement mindset to everything you doSolid understanding of the U.S. B2B SaaS market, selling into CFO and senior finance leaders and a working knowledge of the auto/trucking, construction and manufacturing industries in North AmericaKnowledge of AP automation and finance technology stack a plusFull Time Employment Role $85,000 + 15% Variable Bonus Hybrid, Coppell TX