Social Media Specialist

Social Media Specialist

IMG Academy is the world's leading sports education brand, providing a holistic education model that empowers student-athletes to win their future while preparing them for college and for life. IMG Academy has been nationally recognized by organizations including Sports Business Journal, USA Today, and the Best and Brightest Companies to Work For for its workplace culture, innovation, and commitment to developing people both on and off the field.

IMG Academy provides growth opportunities for student-athletes and partners through an innovative suite of on-campus and online experiences:

• Boarding school and camps, delivered on a state-of-the-art campus in Bradenton, Florida
• Online coaching through IMG Academy+, focused on personal development through the lens of sport and performance
• Online college recruiting through NCSA College Recruiting and SportsRecruits, providing industry-leading recruiting education, tools, and access to a network of more than 40,000 college coaches for student-athletes, families, club coaches, and event operators
• Elevate by IMG Academy, a performance and personal development solution that delivers mindset, leadership, and wellbeing programming to schools, colleges, and organizations through a combination of digital content and immersive experiences

Position Summary

We're looking for a bold, creative, and sports-obsessed Social Media Specialist who can capture the intensity, discipline, emotion, and triumph that define elite student-athletes. This isn't just a content role — it's an opportunity to help shape the digital voice of the world's leading sports education brand and bring the campus to a global audience.

From game-winning moments and behind-the-scenes access to transformative training sessions and life on campus, you will be on the front lines of storytelling — turning real-time performance into compelling digital experiences that inspire student-athletes, families, and more worldwide. The ideal candidate thrives in fast-paced environments, thinks like a creator and a strategist, understands sports and marketing culture deeply, and knows how to transform high-performance moments into scroll-stopping content. If you understand the power of brand storytelling, and want your work seen by millions, this role is for you.

Position Responsibilities:

Content Creation & Production

• Capture and produce high-quality photo and video UGC-style content (practice sessions, competitions, academics, campus life, interviews, behind-the-scenes).
• Edit and deliver short-form video content optimized for Instagram, TikTok, YouTube Shorts, and other emerging platforms.
• Develop creative concepts aligned with brand campaigns and seasonal priorities.
• Create graphics, captions, and motion assets that reflect brand voice and visual standards.

Social Media Strategy & Execution

• Execute content calendars across core social platforms.
• Identify and leverage trending topics, sounds, and sports moments in real time.
• Collaborate with coaches, athletes, and internal departments to source compelling stories.
• Monitor analytics and performance metrics to optimize engagement and growth.

Brand & Community Engagement

• Support partnerships and sponsored content deliverables.
• Highlight athlete achievements, commitments, and milestones.
• Engage with the IMG Academy online community in a timely and authentic manner.
• Maintain consistent brand voice across all channels.
• Collaborate cross-functionally with sports, admissions, academics, and campus teams to ensure accurate content and alignment with seasonal priorities and business goals.

Knowledge, Skills and Abilities:

• Minimum 4+ years of experience in social media content creation, preferably in sports, athletics, or performance training environments.
• Strong photography and videography skills.
• Deep understanding of current social media trends and platform best practices.
• Proficiency in Adobe Lightroom, Photoshop, Premiere Pro and CapCut to edit, resize, and crop images and video for use in social media.
• Knowledge of social media management platforms like Sprout Social, Influencer, Opendorse, etc.
• Ability to work flexible hours, including occasional evenings and weekends for games and events.

Preferred Skills:

• Experience working with athletes, sports organizations, or youth sports brands.
• On-camera comfort and storytelling ability.
• Drone certification (FAA Part 107) is a plus.

Physical Demands and Work Environment:

• The role will occasionally require extended and weekend hours during peak seasons
• The role may require lifting, moving, pushing, or pulling equipment or boxes in excess of 40lbs
• Should be able to handle outdoor temperatures for a reasonable period of time
• Must be able to move around campus which includes gym, turf, fields, etc.
• Ability to work flexible hours to include nights, weekends, and holidays is required

Background Requirements:

• Requires a background check upon offer
• Requires a drug test upon offer

This position requires a Florida Level 2 Background Screening. Learn more about the screening process and requirements by visiting the Florida Care Provider Background Screening Education & Awareness website: . Benefits: As a full-time member of our team, you will enjoy a comprehensive offering listed below. Connect with your talent acquisition specialist to learn more about benefits for our part-time and seasonal/temporary roles.

• Comprehensive Medical, Dental and Vision
• Flexible Spending Account and Health Savings Account options
• 401k with an Employer Match
• Short Term and Long Term Disability
• Group and Supplemental Life & AD&D
• Gym Discount Program
• Pet Insurance
• Wellbeing Program
• and more!

Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

IMG Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.