Associate Director, Social Media Strategy (San Mateo)

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.Job DescriptionGilead is looking for an Associate Director of Social Media Strategy who will be responsible for shaping and executing our social media presence across platforms. This role combines strategic leadership with hands-on content creation, ensuring that social media channels not only amplify enterprise priorities but also engage audiences authentically through compelling, social-first storytelling. The successful candidate will manage the full lifecycle of social content – everything from planning to production to performance - while serving as a connector between internal stakeholders, creative teams, and leadership. This role reports to the Executive Director, Digital Communications.As the Associate Director, Social Media Strategy,essential duties and responsibilities include:Strategy & Planning Develop and refine the enterprise social media strategy aligned to business goals, reputation, and brand priorities to ensure the alignment between social content and enterprise priorities. Advise senior leadership and internal stakeholders on best practices for social storytelling and digital engagement. Identify emerging platforms, trends, and formats to keep the organization at the forefront of digital communications. Content Creation & Production Proactively Manage the editorial calendar, ensuring alignment with corporate initiatives and real-time opportunities while ensuring quality and the right frequency of original, social-first content. Capture and produce social-first video content, including filming at events and onsite locations. Apply basic video editing and graphic design skills to produce polished, platform-native assets. Partner with creative/design resources for higher-complexity needs. Stakeholder Engagement & Enablement Coordinate with internal teams (Public Affairs, Marketing, HR, Business Units) to source content and amplify enterprise stories. Support executives and thought leaders in building their social presence, ensuring consistency with brand voice. Train and advise colleagues on digital fluency and social media best practices. Analytics & Optimization Own social media analytics, monitoring performance and providing actionable insights to support enhanced brand/reputation metrics tied to support social media presence. Translate data into strategy adjustments—refining content mix, posting cadence, and audience targeting. Report results to leadership, highlighting ROI and reputational impact. Issue Crisis Readiness Monitor social channels for risks and opportunities, escalating issues quickly to leadership. Help shape rapid-response strategies that protect and enhance brand reputation in moments of change. Knowledge, Skills and Abilities 10+ years of experience in social media, digital communications, or content strategy. Strong digital fluency: deep understanding of platforms, including Artificial Intelligence, trends, algorithms, and audience behaviors. Proven ability to balance strategic planning with hands-on content creation. Experience with video production (filming + editing), graphic design basics, and storytelling. Skilled in analytics tools and data-driven decision-making. Comfortable advising executives and senior leaders on digital engagement. Familiarity with media monitoring, social listening, or competitive intelligence platforms. Exceptional written, visual and verbal communication skills. Demonstrated ability to partner cross-functionally, collaborate and influence stakeholders at all levels. Preferred: Background in public affairs, corporate communications, reputation management, consulting, PR agencies or government relations. Experience in a global or highly matrixed corporate environment. Knowledge of the regulatory, political, or social responsibility landscapes impacting business and reputation. Basic Qualifications: Bachelor’s Degree and 10+ years of experience, or Master’s Degree and 8+ years of experience Location: Foster City, CA or Santa Monica, CA The salary range for this position is: $182,070.00 - $235,620.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.For additional benefits information, visit: * Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.For jobs in the United States:Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact View email address on apply.placed-app.com for assistance.For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACTYOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACTPAY TRANSPARENCY NONDISCRIMINATION PROVISIONOur environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.For Current Gilead Employees and Contractors:Please apply via the Internal Career Opportunities portal in Workday.SummaryLocation: United States - California - Foster CityType: Full time