Assistant Director, Digital Marketing and Engagement

Site: The Brigham and Women's Hospital, Inc. Mass General Brigham relies on a wide range of professionals, including doctors, nurses, business people, tech experts, researchers, and systems analysts to advance our mission. As a not-for-profit, we support patient care, research, teaching, and community service, striving to provide exceptional care. We believe that high-performing teams drive groundbreaking medical discoveries and invite all applicants to join us and experience what it means to be part of Mass General Brigham. Job Summary The Mass General Brigham Development Office represents a team of 450+ vibrant, collaborative, skilled fundraising professionals. We are dedicated to inspiring visionary philanthropy that advances caring and curing for patients in Boston and around the world. Philanthropy enables Mass General Brigham to deliver the highest quality patient care, pursue the most innovative and promising research, train the brightest minds to become the next generation of healthcare leaders and expand and improve our world-class facilities. Join us in our mission to transform the future of medicine. The Mass General Brigham Development Office offers excellent benefits, competitive salaries and a hybrid flexible work schedule. To Apply: Applications must include a current resume and a cover letter detailing applicable experience and accomplishments. ESSENTIAL FUNCTIONS: • Assist in the planning and execution of development projects. • Provide support to in managing project timelines and deliverables. • Email Campaign Management: o Build and manage email campaigns using Marketo, including newsletters, solicitations, and event communications. • CRM Alignment: o Collaborate with the Information Systems and Business Intelligence team to develop segmented lists and ensure unsubscribe requests and other list maintenance is reflected in the Department’s CRM. • Content Management: o Update the Giving website(s) using a content management system, including landing pages, events, stories, and donation forms. • Web Production: o Help troubleshoot technical issues with the website and perform daily quality assurance checks to ensure consistent user experience for donors, prospects, and other website visitors o Perform UAT for website releases and perform QC across site • Digital Asset Management o Ensure all digital content complies with brand guidelines and accessibility standards (W3C validation, cross-browser testing). • Performance Monitoring and Optimization: o Participate in the collection, analysis, and reporting of communications and marketing metrics; implement process improvements to optimize effectiveness and quality. o Monitor and report on key performance indicators (KPIs) for digital channels including email, web, and video. • Stakeholder Liaison: o Serve as a liaison with internal stakeholders to gather requirements and manage expectations. o Help evaluate new project requests and determine appropriate digital solutions. • Team Collaboration and Training: o Participate in weekly planning meetings and cross-functional team check-ins. • Intranet and Workflow Support: o Support the department’s intranet site and internal digital workflows • Continuous Learning: o Maintain proficiency in relevant communications and marketing technologies (e.g., InDesign, Photoshop, Adobe Acrobat, Workfront, Atlas CRM, Asana, WordPress, Google Analytics) to support content creation, project collaboration, management, and dissemination. Qualifications Bachelor’s degree required and 3-5 years of experience in digital marketing, web production, or related digital production roles. In addition, the ideal candidate will possess the following skills, abilities, and competencies: Experience in digital production within content management platforms, marketing automation and email tools, video editing tools. Experience with WordPress, Marketo, Gravity Forms or ability to learn new platforms. Proficiency in HTML/CSS and well versed in modern web site publishing practices using a CMS, comfortable hand coding. Experience with JavaScript (jQuery), and templating languages (Velocity) a plus Experience with cross-browser and cross platforms testing Strong command of Microsoft 365 applications, including Outlook, Word, Excel and PowerPoint required. Ability to work independently and collaboratively, adapt to shifting priorities, and maintain professionalism under pressure. Good judgement and care in dealing with confidential information Strong attention to detail and commitment to quality assurance. Professionalism and a strong work ethic Desire and motivation to learn about the organization and fundraising Additional Job Details (if applicable) Remote Type Hybrid Work Location 399 Revolution Drive Scheduled Weekly Hours 40 Employee Type Regular Work Shift Day (United States of America) Pay Range $63,648.00 - $92,570.40/Annual Grade 6 At Mass General Brigham, we believe in recognizing and rewarding the unique value each team member brings to our organization. Our approach to determining base pay is comprehensive, and any offer extended will take into account your skills, relevant experience if applicable, education, certifications and other essential factors. The base pay information provided offers an estimate based on the minimum job qualifications; however, it does not encompass all elements contributing to your total compensation package. In addition to competitive base pay, we offer comprehensive benefits, career advancement opportunities, differentials, premiums and bonuses as applicable and recognition programs designed to celebrate your contributions and support your professional growth. We invite you to apply, and our Talent Acquisition team will provide an overview of your potential compensation and benefits package. EEO Statement: 2200 The Brigham and Women's Hospital, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact Human Resources at View phone number on click.appcast.io. Mass General Brigham Competency Framework At Mass General Brigham, our competency framework defines what effective leadership “looks like” by specifying which behaviors are most critical for successful performance at each job level. The framework is comprised of ten competencies (half People-Focused, half Performance-Focused) and are defined by observable and measurable skills and behaviors that contribute to workplace effectiveness and career success. These competencies are used to evaluate performance, make hiring decisions, identify development needs, mobilize employees across our system, and establish a strong talent pipeline. Combat disease. Hold a hand. Help people. Impact the world. Mass General Brigham is a passionate, welcoming community where minds meet caring hearts. Come be a part of the world’s most powerful force in medicine, where every role is important in changing lives. Are you ready? Our history includes New England hospitals founded over 200 years ago, some of the first and most prestigious hospitals in the world. Built on the legacy of two leading academic medical centers, we’re more than a system—we’re leaders in the practice of medicine. Mass General Brigham is committed to serving the community. We are dedicated to enhancing patient care, teaching and research, and taking a leadership role as an integrated health care system. We recognize that increasing value and continuously improving quality are essential to maintaining excellence.