General Manager

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit

Remote Work Available: No

Job Title: General Manager

Department: Retail

Reports To: Area Manager

FLSA Status: Regular-Exempt

Benefits: Includes opportunities for monthly bonuses, 401(k) plan, and a comprehensive benefits package

Role Summary

The General Manager will be responsible for leadership and supervision of store personnel, inventory tracking and management, achieving key performance metrics and ensuring the efficient daily operations of the store. This role is responsible for ensuring regulatory compliance while delivering exceptional customer experience.

Key Duties And Responsibilities

• Plan and implement strategies to drive service standards and positive sales results
• Maintain brand standards in visual merchandising
• Ensure consistent regulatory compliance with all state specific regulations
• Review, communicate and ensure compliance with all company SOPs and assure that any changes are communicated to employees
• Evaluate employee performance and identify hiring and training needs
• Provide coaching, training, and development to the team that is focused on company service standards and accountability to meet specific objectives
• Monitor and maintain store inventory
• Responsible for handling and resolving patient issues and escalations
• Maintain professional working relationships with business partners
• Schedule effectively within labor budget to meet the needs of the business
• Maintain strict confidentiality and compliance
• Perform other tasks that have been assigned by management

Skills And Qualifications

• Bachelor’s degree preferred, four years related experience and/or training or equivalent combination of education and experience
• Prior management experience, preferably in retail and/or customer service area is a plus
• Must have prior cash handling experience
• Must possess the ability to train, develop and evaluate a team of 40+ employees
• Strong interpersonal skills and professionalism to communicate with all levels of management and staff; ability to uphold a strict level of confidentiality and discretion
• Able to communicate in conversational English to work effectively with customers and team members, operate electronic equipment (computer, scanner, printer, etc.), comprehend safety procedures, and utilize telecommunication devices
• Proven ability to analyze data and draw appropriate conclusions to inform policies and procedures
• Ability to interact with customers and team members respectfully and politely

Additional Minimum Qualifications

• Must possess a valid driver’s license and pass a MVR background check (delivery locations only)
• Must be able to pass a level 1 and level 2 background check
• Must be at least 21 years of age
• Must function independently, and have flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies
• Must be able to relate to and work with patrons of different ages, abilities, and patrons that at times are experiencing emotional distress, or displaying a hostile attitude

PHYSICAL REQUIREMENTs

• Constantly required to move/traverse throughout entire facility, including tight spaces
• Accurately communicate and exchange sensitive information and ideas with others, including members of the public; observe/inspect details at varying ranges; operate computing devices
• Frequently required to manipulate objects of varying sizes and weights (e.g., products, packaging, tools, office machinery): push/pull objects up to 50lbs; lift/carry/position objects up to 50 lbs.; ascend/descend stool/ladder/steps; position self and/or objects at floor level (e.g., crouch, stoop, kneel, crawl)
• Must have visual and auditory acuity with or without aids to perform all functions of the position
• Occasionally required to remain in a seated position

WORK SCHEDULE

45+ hours weekly with flexible hours depending on store needs. Must be available to work evenings, weekends, and holidays.

Equal Opportunity Employer Trulieve Supports a Drug Free Workplace

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.