Assistant Area Director of Sales

Additional Information: This hotel is owned and operated by an independent franchisee, Aimbridge Hospitality. The franchisee is a separate company and a separate employer from Marriott International, Inc.  The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment.  If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.

Join Our Team as an Area Assistant Director of Sales

Positioned in the heart of the Boulder/Broomfield corridor—one of Colorado’s most dynamic and high-demand markets—this role offers a unique opportunity to drive group and catering revenue in a business mix fueled by corporate headquarters, CU Boulder, and year-round event demand.

We are seeking a driven and motivated Area Assistant Director of Sales to take ownership of our group, meetings, and catering segments across a portfolio of high-performing hotels.

This is a hands-on, results-focused role designed for a strong seller ready to elevate their impact. You will have full accountability for driving group and catering revenue while gaining valuable exposure to broader sales disciplines, including Business Transient, Marketing, Revenue Management, and Owner Engagement.

Working closely with the Area Director of Sales, you will receive direct mentorship and development to prepare you for future leadership opportunities within hotel sales.

If you’re eager to grow, thrive in a fast-paced environment, and want to take the next step toward a Director of Sales role, we’d love to connect.

This position is an overtime eligible manager (OEM); overtime is applicable and compensated accordingly.

Key Responsibilities

Ownership of Group & Catering Sales: Drive all aspects of group, meetings, and catering business—from prospecting through execution—with a focus on maximizing occupancy and revenue.

Client Development & Sales Execution: Conduct outside sales calls, property tours, and networking to build strong client relationships. Lead contract negotiations and ensure a seamless experience from inquiry to event completion.

Revenue Focus & Market Awareness: Actively manage account production and identify new business opportunities. Monitor local market trends and competitive activity to position the hotels effectively.

Pipeline Management & Results Delivery: Maintain a strong sales pipeline, manage leads, and consistently convert opportunities to meet or exceed revenue goals in assigned segments.

Professional Growth & Development: Partner closely with the Area Director of Sales for mentorship and exposure to broader sales functions, including business transient strategy, marketing initiatives, revenue management, and ownership communication.

Job Requirements:

Minimum 1+ year of hotel sales experience required

Bachelor’s degree required (or equivalent combination of education and experience)

Experience in group, meetings, and/or catering sales strongly preferred

Experience with Marriott, Hilton, Hyatt, or IHG brands preferred

Proven ability to meet or exceed sales goals

Excellent communication and relationship-building skills

Strong organizational and time management abilities with the ability to manage multiple priorities

Proficiency in Microsoft Office and experience working with sales systems

Valid driver’s license required.

Benefits & Perks After an initial waiting period, full-time associates are eligible for a comprehensive benefits package, including: Daily Pay – access your earnings when you need them Medical, Dental, and Vision Coverage Short-Term and Long-Term Disability Term Life and AD&D Insurance Paid Time Off Employee Assistance Program 401(k) Retirement Plan.

The salary range for this position is $60,000 to $70,000 annually.

The application deadline for this position is 45 days after the date of this posting, May 18, 2026.

This company is an equal opportunity employer.

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