Area Sales Manager, DFR (East)

About BRINC:

At BRINC, we are redefining public safety with an innovative ecosystem of life-saving tools. Our journey started with the development of drones and ruggedized throw phones, designed to access unsafe areas and establish communication to de-escalate situations. Today, we've expanded into creating and deploying 911 response networks, where drones are dispatched to 911 calls to provide real-time visual data, enhancing safety and enabling de-escalation-focused responses. Our cutting-edge solutions are utilized by over 600 public safety agencies across America and the company has raised over $150M from investors, including Index Ventures, Motorola Solutions, Sam Altman, Dylan Field, Mike Volpe, Alexandr Wang and more. At BRINC, we are committed to recruiting the world's best talent to join us in our mission to support first responders in saving lives.

About BRINC:

At BRINC, we are redefining public safety with an innovative ecosystem of life-saving tools. Our journey started with the development of drones and ruggedized throw phones, designed to access unsafe areas and establish communication to de-escalate situations. Today, we've expanded into creating and deploying 911 response networks, where drones are dispatched to 911 calls to provide real-time visual data, enhancing safety and enabling de-escalation-focused responses. Our cutting-edge solutions are utilized by over 600 public safety agencies across America and the company has raised over $150M from investors, including Index Ventures, Motorola Solutions, Sam Altman, Dylan Field, Mike Volpe, Alexandr Wang and more. At BRINC, we are committed to recruiting the world's best talent to join us in our mission to support first responders in saving lives. We are currently seeking skilled embedded software engineers to develop flight-critical firmware, with a focus on advanced drone pilot assistance features.

About this Role:

BRINC is seeking a high-performing Area Sales Manager with deep expertise in selling complex technology solutions into public safety agencies, matched by an equal passion for developing teams. This position blends individual sales goals with hands-on team leadership. You'll continue carrying your own book of business while coaching, mentoring, and enabling your team to hit their goals — making this an ideal role for a top performer who's ready to lead without stepping away from the deals that got them there.

*This role requires candidates to reside within the U.S. Eastern time zone

Key Responsibilities:

• ASMs remain quota-carrying sellers and are expected to drive revenue directly (70% Individual Contributor)

  • Own approximately 50 named accounts

  • Carrying and forecasting against a personal quota

  • Driving new logo acquisition and expansion opportunities

  • Leading complex sales cycles with public safety agencies and executive stakeholders

  • Maintaining accurate pipeline management and CRM hygiene

  • Executing BRINC’s sales motions across DFR, Takeoff, Guardian, Lemur, and LiveOps

  • Setting the standard for deal quality, preparation, and customer engagement

• ASMs are also responsible for supporting and enabling a small group of sellers (30% Leadership)

  • Supporting onboarding and ramp for new Territory Account Executives

  • Providing deal strategy guidance, qualification support, and execution coaching

  • Participating in pipeline reviews and forecast discussions

  • Reinforcing sales process discipline and messaging consistency

  • Assisting with territory planning and account strategy

  • Serving as a first point of escalation for sales execution questions

  • Providing ongoing feedback to the VP of Sales on rep performance and field execution

• Additional responsibilities include:

  • Partnering closely with Sales Engineering and Product Specialists to support technical discovery, demos, and solution design

  • Coordinating with Training and Enablement to support rep onboarding, skill development, and GTM readiness

  • Working with Customer Success to support smooth handoffs, successful deployments, renewals, and expansions

  • Collaborating with Revenue Operations on pipeline hygiene, forecasting accuracy, territory alignment, and reporting

  • Supporting and strengthening strategic partnerships

Qualifications:

• 5+ years of enterprise-level, quota-carrying field sales experience with a consistent record of 85%+ quota attainment.

• Demonstrated success selling DFR solutions, RTCC technology, or comparable complex public safety systems.

• Strong relationships with senior leadership and command staff in law enforcement/public safety.

• Excellent client service skills: professional communication, executive presence, and stakeholder alignment.

• Ability to travel domestically 50%+ of the time to meet with agencies.

• Highly organized, motivated, and goal-oriented with a strong sense of urgency.

• Comfortable managing long, consultative sales cycles while maintaining pipeline discipline.

• Proficiency in Google Workspace and CRM platforms (HubSpot preferred).

• Military or law enforcement background is a plus (not required).

Preferred Skills:

• Sales leadership/managerial experience

• Channel partner management

• CRM reporting

BRINC Culture Values:

• Try the hard stuff

• Be innovative - Invent the future

• Move fast

• Listen to end-users

• Strive for excellence

• Don’t build a dystopia

• Be frugal

• Save lives through technology

If you’re interested in this role and in joining BRINC, we hope you’ll apply. We’d love to review your application and get to know more about you!

BRINC is proud to be an equal opportunity employer that is resolute in cultivating an environment that promotes safety, diversity, inclusion and equity. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering every employee so they can do their best work. If you have a disability or special need, please let our recruiting team know - we strive to provide appropriate accommodation and assistance.

Benefits and perks listed below may vary based on the nature of your employment with BRINC and/or the country within which you work

• Comprehensive medical, dental and vision plans for our employees and their families

• 401K plan

• Maternity and paternity leave

• Flexible Time Off (Exempt) / Paid time off (Non-Exempt)

• Flexible work environment

• Orca pass (for those in Puget Sound)

• Free parking (Seattle office)

• Free snacks, drinks and espresso (Seattle office)