eCommerce Sales Manager, Retail

Ecommerce Sales Manager, Retail

Join our Beauty and Wellness team at Helen of Troy and make an immediate impact on our trusted brands: Vicks, Braun, Honeywell, Revlon and Hot Tools. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Work Location(s): Bentonville, AR, Morristown, NJ, Marlborough, MA, Boston, MA

What you will be doing:

As a Sales Ecommerce Manager for Retail, you will support the retail team in driving growth across key retail accounts: Walmart and Target digital businesses. This role leads day-to-day management of eCommerce operations, sales performance, forecasting, promotional execution, and digital business analytics while identifying opportunities to improve sales, profitability, and operational effectiveness.

The Sales Manager partners closely with retailer contacts and cross-functional teams across beauty and wellness brands (brands include Vicks, Braun, Honeywell, Revlon and Hot Tools) to ensure successful execution of digital commerce initiatives, optimize business performance, and support the achievement of customer and company objectives. This position serves as a key business partner within the organization, balancing strategic thinking with operational excellence.

eCommerce Business Management & Execution

• Own digital shelf excellence including content quality, search optimization, ratings & reviews, assortment health, and conversion performance, partnering with cross functional teams accordingly
• Own and drive marketplace assortment, pricing, content, and operational performance in partnership with omnichannel leads
• Own delivery of sales, margin, profit, inventory, and operational performance objectives for assigned customers.
• Lead forecasting and replenishment planning activities in partnership with Supply Chain and Demand Planning teams.
• Monitor inventory, in-stock performance, and fulfillment metrics, proactively identifying risks and developing action plans to mitigate sales impacts.
• Manage execution of promotional programs, seasonal events, and assortment changes across retailer platforms.

Reporting & Analytics

• Analyze business performance trends and develop actionable recommendations to improve sales, traffic, conversion, and operational metrics.
• Own regular reporting and dashboard management for Walmart.com and Target.com performance.
• Monitor key performance indicators and communicate risks, opportunities, and business insights to leadership.
• Utilize retailer analytics platforms to identify opportunities for growth and operational improvement.
• Investigate and resolve issues related to product availability, suppressed content, pricing discrepancies, or digital shelf performance.

Promotion & Pricing Management

• Develop and manage promotional calendars in partnership with retailers and internal omni-channel stakeholders.
• Ensure pricing accuracy and promotional execution across retailer platforms.
• Evaluate promotional performance and provide recommendations to optimize future activity.
• Coordinate execution of customer-specific programs and key selling events.

Retailer System & Item Management

• Lead item onboarding, setup, and maintenance across Walmart and Target digital platforms.
• Ensure accuracy of product content, pricing, pack sizes, attributes, and item hierarchy information.
• Partner with retailer support teams to resolve setup issues and improve speed-to-market for new product launches.
• Drive continuous improvement of item setup processes to maximize discoverability and conversion.

Cross-Functional Leadership

• Lead execution of new item launches, assortment changes, and key eCommerce initiatives from planning through launch.
• Partner with Sales, Supply Chain, Marketing, Digital Commerce, and Customer Operations teams to ensure alignment and delivery of business objectives.
• Serve as a key point of contact for operational and executional issues impacting the eCommerce business.
• Influence cross-functional stakeholders to prioritize initiatives that support customer growth and business performance.
• Perform other duties as assigned by the Senior Manager of Sales

Skills needed to be successful:

• Results-oriented and accountable for business outcomes.
• Strong analytical and data-driven decision maker.
• Execution-focused with excellent project management skills.
• Proactive problem solver who anticipates issues and drives resolution.
• Collaborative partner who builds strong cross-functional relationships.
• Highly organized with strong attention to detail.
• Customer-focused with a continuous improvement mindset.

Minimum Qualifications

• Bachelor's degree in Business, Marketing, Supply Chain, or related field.
• 5+ years of experience in eCommerce, omnichannel sales, customer development, sales operations, or related commercial roles.
• Experience working with Walmart, Walmart.com, Target, and/or Target.com businesses.
• Experience supporting marketplace and omnichannel models, including 1P, 3P (marketplace), and integrated commerce strategies.
• Advanced Excel, reporting, and analytical capabilities.
• Ability to manage multiple priorities and influence cross-functional stakeholders in a fast-paced environment.
• Ability to travel domestically up to 20% - This role requires reliable transportation to travel to various locations; a valid driver's license is required depending on region
• Authorized to work in the United States on a full-time basis.

Preferred qualifications

• Strong working knowledge of Walmart Retail Link, Walmart Luminate, Target Partners Online, or similar retailer systems

In Massachusetts, the standard base pay range for this role is $95,000.00- $105,000.00 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.