Social Media Specialist

The Social Media Specialist will be responsible for creating, implementing, monitoring, and reporting of organic social media content and facilitation of community engagement campaigns. This position creates and posts content, photography and video across the university’s social media and other digital marketing channels to showcase campus life and build student recruitment The successful candidate will be a creative and an energetic storyteller. Responsibilities • Create and post relevant, timely, and targeted content to raise awareness and visibility of the university ensuring appropriate brand representation and consistency.

• Write, edit, design and schedule daily social media posts including video and photography to increase followers and engagement.
• Collaborate with graphic designer to create appropriate graphics for social media campaigns.
• Create micro stories to be shared through social media and other marketing channels to promote NUHS brand and support enrollment goals.
• Propose and implement social media campaigns and actionable plans to grow followers, build engagement, and increase conversions on current and new social media channels.
• Attend university and student events in order to build relationships with faculty and students to highlight accomplishments and campus culture.
• Monitor and inform leadership of any emerging social chatter regarding the university and industry
• Manage social media calendar and schedules to post relevant and timely content.
• Research and keep up to date on competitive social media, industry influencers, best practices and emerging trends as well as social media guidelines and legalities.
• Work with Associate Director of Marketing and Communications to identify and report on KPIs to gauge success and areas of opportunities across all social platforms.
• Perform other duties as needed.

Qualifications • Bachelor’s degree in marketing, communications, journalism or related discipline

• 1-3 years content creation and social media experience, with an understanding of engaging audiences and growing the user base of a service or brand
• Enthusiasm for social media and interacting with people is required for this position
• Video editing and experience in producing content for social and web platforms
• Familiarity with social media management software is a plus

Budgeted Salary: $44,000-$46,000 NUHS offers a comprehensive benefits package that includes medical, dental, and vision coverage. Additionally, the University provides Group Term Life Insurance and Long-Term Disability Insurance. Employees become eligible for a 403(b)-retirement plan after just one month of employment and can enroll in a Flexible Spending Account (FSA) after one year. Paid Time Off (PTO) includes accruals for both vacation and sick time. For full details visit #J-18808-Ljbffr National University of Health Sciences