Director of Marketing

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In the role of Director of Marketing, you will be responsible for strategizing and overseeing marketing initiatives for the Power/Engine division. Your duties will include acting as a key liaison between the team and various stakeholders, such as customers, agencies, partners, senior leadership, and internal business peers. Furthermore, you will lead strategic planning, manage the distribution of tasks within intricate business workflows, and provide progress reports to management while supporting the professional growth and performance of your team members.

You will do this by:

• Contributing to long-term and strategic business planning for the Power division.
• Providing senior leadership with strategic insights, perspectives, and counsel regarding emerging trends that impact current functional strategies.
• Collaborating with internal and external stakeholders to implement the function's strategic roadmap in support of marketing goals.
• Driving consumer-centric and market-led initiatives to improve profitability and sales across various business units.
• Overseeing the management of personnel by leading teams through their respective managers.
• Evaluating the performance and impact of marketing initiatives and reporting on them monthly.
• Confirming that all project timelines and financial plans align with organizational goals.
• Executing additional tasks as required by the business.

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.


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You are the kind of person who is/has:

• Intense focus on a Voice of Customer (VoC) driven approach to business
• Thinks like a general manager
• Thinks about strategy in your spare time
• Aligns focused efforts directly to business outcomes
• Leverages AI tools to drive efficiency and accelerate progress

Qualifications:

• Bachelor's degree in Marketing or related field
• 10 years of relevant experience
• Previous leadership/supervisory experience
• Excellent knowledge of and experience in broad Marketing principles and practices
• Preferred experience in B2B and/or dealer channel
• Proven ability to build and sustain relationships with a wide variety of individuals at all levels
• Ability to successfully influence outcomes without direct control
• Ability to forecast and develop budgets
• Excellent written and verbal communication skills
• Fluent in English and primary language used in area of responsibility and/or location
• Ability to travel up to 20%

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world's largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and turf care products through its Briggs & Stratton®, Vanguard®, Ferris®, Billy Goat®, and Branco® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.

Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.