Market Research and Insights Analyst

Southern New Hampshire University is a team of innovators. Since 1932, our people-centered strategy has defined us — and helped us grow a team that now serves over 180,000 learners worldwide. At SNHU, you'll have the option to work remotely in the following states: We ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions. The Market Research and Insights Analyst uses research and analysis to help university leaders understand what is changing in higher education, why it matters, and what we should pay attention to next. As part of the Marketing Insights and Analytics team, you will explore internal and external data, secondary research, competitive intelligence, and market signals to uncover meaningful trends and emerging questions. Working closely with the Director of Marketing Insights and Analytics, you will turn complex information into clear points of view, compelling visualizations, and executive-ready presentations. This role is well suited to someone who enjoys following evidence, discovering unexpected patterns, asking "why," and communicating the story behind the data—not simply producing reports. #LI-Remote Market Research Investigate latest trends, competitive developments, learner behavior, program demand, and other topics shaping U.Monitor and review industry literature and research publications, and maintain a system to curate publications, competitive intelligence, and internal research/reports. Create landscape summaries of topics relevant to higher education and update with new data and insights on an ongoing basis. Use third-party platforms and public datasets to investigate markets, programs, populations, competitors, and opportunities. Partner with Product Marketing and other teams to investigate new programs, markets, audiences, and strategic questions, including providing data support for program portfolio reviews and new program proposals. Conduct deep-dive ad hoc research on market and competitive trends. Analysis and Insights Development Build, maintain, and update data models and reports of external data sources (e.g., IPEDS), using tools such as Microsoft Fabric/PowerBI. Use existing data models and reports to monitor and summarize internal performance trends across products, segments, and demographics. Actively seek opportunities to improve and anticipate feedback on analytic projects and tools. Present analysis findings to diverse audiences in multiple formats. Use project management software to keep track of multiple priorities and projects. 3+ Years of professional experience in market research, analytics and/or domain knowledge in US higher education Bachelor's degree in Marketing, Analytics or similar field and equivalent of experience can be considered in lieu of a degree Proficiency in Excel with the ability to perform lookups and mathematical formulas. Familiarity with SharePoint, Outlook, and project management software. Keen attention to detail, accuracy, and validation of data Can responsibly leverage Artificial Intelligence for workflows, summarization, and analysis. We believe real innovation comes from inclusion - where different experiences, perspectives and talents are celebrated. If you have a disability and require a reasonable accommodation to fully engage in any part of the application or hiring process, please complete the The annual pay range for this position is $66,211.00 - $105,958.00. Actual offer will be based on skills, qualifications, experience and internal equity, in addition to relevant business considerations. We expect this position to be hired in the following target hiring range $73,164.00 - $98,986.00. As a full-time employee at SNHU, you’ll get: High-quality, low-deductible medical insurance Low to no-cost dental and vision plans 5 weeks of paid time off (plus almost a dozen paid holidays) Employer-funded retirement