Senior Account Strategist

Essential Duties and Responsibilities

• Lead long-term client strategy by understanding clients’ business needs, Geonetric products and services, and the healthcare web market.
• Manage client accounts, including small to mid-sized clients complicated projects, multiple locations or affiliate organizations, and clients with multiple-component projects.
• Serve as a subject matter expert on Geonetric products and services, as well as digital marketing initiatives.
• Lead digital strategy sessions with clients, including c-suite executives and committee structures by reviewing and researching client history, identifying market trends, analyzing web data, preparing presentations, and ultimately recommending strategic online initiatives. 
• Communicate critical client messaging, including to at-risk clients, and related to client escalations.
• Maintain and expand a strong, positive, and profitable client relationship ensuring account growth and client renewal.
• Develop and expand client relationships into service line managers and executives.
• Identify leads, nurture sales opportunities, and recommend additional products and services that meet client’s needs and maximize their investment with Geonetric.
• Identify, manage, and implement new strategies to ensure a full sales funnel and accurately forecast sales efforts, collaborating across teams and identifying new product opportunities as needed.
• Recommend enhancements to Geonetric products and services to better meet client needs.
• Collaborate with Geonetric teams to deliver effective, innovative, unified, cross-team solutions to clients, while balancing client and company needs, ensuring positive client satisfaction and financial results.
• Serve as a leader on the Account Strategy Team by mentoring others and expanding knowledge around digital and healthcare strategy.
• Completes complex work independently while understanding and anticipating impacts, including to adjacent work.
• Serves as a subject matter expert in the discipline, solving unexpected issues, and making decisions. 
• Manages and defines processes, recommending and executing improvements, efficiencies, and technologies to drive better results. 
• Develops and executes strategies in collaboration with others, effectively communicating to stakeholders. 
• Consistently lives our core values: Own It, Bring It, Push It, Say It, Unite.

Education and Experience

• Bachelor’s degree in Marketing, Business or related field or equivalent required
• Typically has a minimum of 5 years’ experience

Professional Skills

• Experience with strategic marketing required
• Strong written and verbal communication skills, including presentation skills, required
• Ability to communicate effectively with c-suite executives and within a group or committee structure
• Strong analytical and problem-solving skills required
• Strong negotiating skills required
• Proficiency in Google Analytics, paid search, and social media preferred
• Experience with healthcare preferred

Core Values

• Own It: We’re accountable to ourselves, each other and our clients. We keep our promises.
• Bring It: We deliver exceptional service and value every day. We’re aiming for Wow!
• Push It: We’re always moving forward or learning from our mistakes. Standing still is not an option.
• Say It : We’ve torn down walls so ideas and information flow freely. Candid and direct is a way of life.
• Unite: We are strategic and creative, thoughtful and candid, fun and different. We’re one team, united by a common vision.

 
Travel

• Frequent overnight travel required