Growth Marketing Specialist

Responsibilities Bring a finance and analytics lens to the questions that gate revenue decisions. Get the team to a clear answer faster. Run cross-brand analyses on franchisee performance, program economics, and growth opportunities that drive revenue. Build the analytical case behind budget proposals and investment decisions. Develop scenario models that compress the time between question and decision. Partner with product managers on pricing, performance, and growth across brands. Translate analyses into recommendations any stakeholder can act on. Keep marketing initiatives visible, prioritized, and moving forward efficiently to accelerate execution and business impact. Maintain visibility into key initiatives, timelines, and project priorities. Drive follow-through across cross-functional workstreams and help remove blockers proactively. Support the planning, prioritization, and operational workflow processes for the marketing team. Help establish intake and prioritization systems that align resources to the highest-impact work. Keep leadership informed on progress, risks, dependencies, and decisions needed to maintain momentum. Collaborate across departments to connect marketing investment with broader business outcomes. Partner with product managers on initiatives that shape product performance and growth strategies. Support Finance with marketing data, forecasting, and business performance analyses. Provide analytical and operational support for franchise-facing initiatives and growth programs. Collaborate with Operations, NSO, FranDev, and other internal stakeholders to support strategic initiatives. Serve as a reliable and collaborative partner across functions and leadership teams. Assist in preparing analyses, presentations, and supporting materials for leadership meetings, offsites, and stakeholder updates. Drive forward high-priority initiatives that require dedicated ownership and coordination. Translate marketing outcomes into business and financial insights for senior leadership audiences. Requirements 4–7 years of progressive experience in marketing analytics, business operations, finance, consulting, growth strategy, or a related analytical discipline Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations Advanced proficiency in Excel or Google Sheets, with experience using business intelligence or reporting tools Ability to balance analytical work with operational execution in a fast‑paced environment Strong organizational skills with the ability to manage multiple priorities and deadlines simultaneously Excellent written and verbal communication skills, including experience building presentations and communicating with stakeholders at multiple levels Self‑starter mentality with the ability to proactively identify needs and drive work forward independently Comfortable using AI tools such as ChatGPT, Claude, or similar technologies to improve efficiency and support decision‑making Comfortable operating in a PE‑backed environment where functions are measured against business outcomes Collaborative spirit, with appreciation of diverse perspectives Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions. Hard Skills marketing analytics business operations finance growth strategy analytical discipline data analysis budget proposals scenario modeling forecasting business performance analysis Soft Skills analytical skills problem‑solving skills organizational skills communication skills self‑starter mentality collaborative spirit ability to manage multiple priorities proactive identification of needs tenacity curiosity #J-18808-Ljbffr