Senior Marketing Manager (B2B)

Role: Build and own Radity 's demand generation, from positioning and content to inbound pipeline that sales can close, and grow into the Head of Marketing role. Experience: You have created inbound pipeline for B2B IT services, software development or consulting, typically with about 5+ years in B2B marketing. English: C1 or higher Contract: Full-time, indefinite B2B contract with Radity ; you invoice Radity monthly in USD. Location: Remote from Türkiye, Ukraine, the rest of Europe and Latin America Core hours: 09:00-18:00 CET, with evening overlap with US clients The company Radity is a Swiss-based software engineering company of 70+ people, fully remote and working mostly with US clients, many in insurance. It is founder-managed, focused on quality and long-term partnerships, and sells high-ticket IT services. Marketing is at an early stage, with no legacy constraints. The next step is a demand generation function that brings in qualified pipeline and grows into a marketing team. You work directly with the founders and report to the CEO. This is not a pure content or social media role: you own demand generation, connect marketing to business outcomes and build the function over time. What you'll do Build and run a content-led demand generation strategy. Create case studies, landing pages and core website content from Radity 's project work. Grow Radity 's LinkedIn presence, on the company page and the founders' profiles. Improve the website's structure, messaging and SEO to raise organic traffic and conversion. Give sales stronger materials, messaging and proof to shorten sales cycles. Stay hands-on in campaigns and experiments, and manage freelancers as the team grows. What you bring B2B content and case studies you created, with the results they drove. Inbound leads or pipeline you grew, with numbers. Clear positioning and messaging for a technical B2B offer. Hands-on execution combined with clear choices about priorities. SEO and website optimization with measured gains. LinkedIn marketing for a company page or personal brands. Strong written and spoken English for US buyers. Nice to have: insurtech or fintech; work with founders or leadership teams; a marketing function built from scratch; AI tools in content and marketing work. What Radity offers Indefinite contract: not tied to the end date of one project. Full equipment, paid AI tools and learning budget. Global team events. A high-impact role with ownership and visibility to leadership. Performance and salary reviews twice a year. A clear path to the Head of Marketing role. Hiring process Intro call with Radity HR Interview with the reporting manager, CEO Interview with the Leadership Offer. #J-18808-Ljbffr Radity