Social Media Manager

About the Senior Paid Social & Influencer Manager at Headspace: As the Senior Paid Social & Influencer Manager at Headspace, you'll develop and execute high-performing, best-in-class paid social and influencer programs that fully align to our overall go-to-market strategy and our mission to help make the world a healthier, happier place. Reporting to the Sr. Manager, Performance Marketing & Activation, our ideal candidate has experience across paid social and influencer marketing, either at an agency or on the brand side. You will make a significant impact on our DTC growth by leading strategy and execution across both channels, driving creative excellence, and building a rigorous test-and-learn culture rooted in incrementality. This person will be a vital all-around contributor to the continued success of the Headspace marketing team. What you will do: Paid Social Manage all aspects of paid social campaigns across web and app including ideation, setup, execution, reporting, and optimization across Meta and TikTok with the support of the Paid Social Associate. Proactively implement a rigorous test-and-learn strategy — including incrementality testing (e.g., geo holdouts, conversion lift studies, and platform-native experiments) — to validate channel impact, fuel learnings, and iterate accordingly. Lead creative strategy and development for paid social, partnering closely with Creative, Brand, and external partners to brief, build, review, and iterate on paid assets. Translate performance data into a clear creative direction that improves CAC, CVR, & CTR. Leverage AI tools (e.g., generative creative tools, AI-powered audience insights, automated optimization platforms) to scale creative testing, improve efficiency, and surface actionable insights faster. Own building and evolving channel best practices for paid social with the guidance of the Sr. Manager, Performance Marketing. Lead analytics and performance reporting for paid social, translating insights into clear recommendations for channel optimization and team learning. Own the relationship with platform partners to seek out new testing and optimization opportunities. Influencer Marketing Build, scale, and strategically own a high-impact influencer ecosystem across creators, designed to drive incremental revenue, net-new customer acquisition, and long-term channel growth. Own end-to-end influencer execution and strategic oversight, including agency management and leadership, ensuring operational excellence, clean tracking, and accurate attribution. Manage influencer budgets, ensuring efficient spend allocation and optimizing strategy based on conversion performance data. Lead creative briefing and content review for influencer campaigns, providing clear, actionable feedback to ensure brand alignment and performance-driven storytelling. Design and execute influencer testing frameworks across landing pages, offers, story arcs, audience niches, etc. Leverage AI-powered tools for creator discovery, content performance prediction, and data synthesis. Track, analyze, and report on influencer performance weekly to leadership and cross-functional partners, iterating strategy based on results. What you will bring : Required Skills: 7+ years of hands-on experience across paid social (Meta, TikTok, Snap) and influencer marketing (including YouTube integrations), either at an agency or in-house, ideally in a DTC environment. Proven track record of managing paid social and influencer programs with significant budgets with a focus on conversion efficiency and scale. Expertise leading creative strategy — you can brief creative teams, review assets critically, and connect creative performance to business outcomes. Experience designing and interpreting incrementality tests (geo holdouts, lift studies, matched market tests) and translating findings into channel strategy. Hands-on experience with AI tools applied to marketing workflows, whether for creative production, audience analysis, reporting automation, or campaign optimization. Data-driven, analytical mindset with comfort working in Tableau, Amplitude, Excel, and/or other reporting and attribution platforms. Strong understanding of how paid social and influencer fit within the broader performance marketing ecosystem. Highly organized with excellent attention to detail and the ability to manage multiple workstreams simultaneously. Strong communication and relationship-building skills, including the ability to create strong internal cross functional synergies and work effectively with external agencies. Detail-oriented, proactive self-starter who can go into the weeds and drive big-picture strategy. Preferred Skills: Mobile app and/or subscription-based product experience is strongly preferred. Passion for the mental health and mindfulness space. Location: We are currently hiring this role remotely in the US and Hybrid for San Francisco (SF). Candidates must permanently reside in the US full-time. For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You’ll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model. Pay & Benefits : The anticipated new hire base salary range for this full-time position is $99,000-$137,763 + equity + benefits. Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training. Your recruiter will provide more details on the specific salary range for your location during the hiring process. At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process. About Headspace Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it. At Headspace, our values aren’t just what we believe, they’re how we work, grow, and make an impact together. We live them daily: Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture. They’re our shared commitment to building a more connected, human-centered team—one that’s redefining how mental health care supports people today and for generations to come. Why You’ll Love Working Here: A mission that matters—with impact you can see and feel A culture that’s collaborative, inclusive, and grounded in our values The chance to shape what mental health care looks like next Competitive pay and benefits that support your whole self How we feel about Diversity, Equity, Inclusion and Belonging: Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. *Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process. Headspace participates in the E-Verify Program . Privacy Statement All member records are protected according to our . Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship. 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