Director of Sales Enablement

Position Overview

About TS Conductor

TS Conductor is a mission-driven innovator in advanced overhead conductor technology, enabling utilities and EPCs to modernize the grid with higher capacity, improved efficiency, and reduced environmental impact. We are rapidly scaling and looking for high-performance team members who are passionate about reshaping the future of energy transmission.

Position Summary

TS Conductor is seeking a Director of Sales Enablement to lead and optimize commercial operations that drive sales success, strategic growth, and market leadership. This highly cross-functional role will be responsible for CRM utilization and reporting, conference and event lead generation, customer experience, RFP and contract management, sales planning, partner enablement, and marketing execution. The ideal candidate is a strategic thinker with a hands-on approach who can align tactical execution with broader growth initiatives ensuring the discovery, promotion, and adoption of TS Conductor's superior product solutions.

Essential Functions

CRM Management & KPI Reporting

• Oversee CRM strategy and compliance across the sales organization
• Build dashboards and reports to provide executive-level insights into the sales funnel, forecasts, and KPI performance
• Champion CRM adoption and integration to improve opportunity management and visibility

Conference & Event Marketing

• Lead planning and execution of industry event participation to support brand visibility and qualified lead generation (e.g., CIGRÉ, IEEE, DistribuTECH)
• Coordinate pre-event targeting, in-event execution, and post-event follow-up campaigns
• Collaborate with product marketing and sales to craft clear value propositions for event audiences

Strategic Marketing Initiatives

• Develop and execute targeted marketing campaigns to drive market awareness and product discovery in key regions (e.g., North America, Latin America, APAC)
• Partner with management and sales to build winning customer proposals, case studies, and technical positioning decks
• Create compelling marketing assets that differentiate TS Conductor from traditional and first-generation advanced conductors focusing on ROI, performance, and reliability
• Own the marketing calendar for sales enablement materials, including playbooks, product comparisons, technical briefs, and white papers

Customer Loyalty & Strategic Accounts

• Build frameworks to support customer success and long-term loyalty, including post-sale engagement and account touchpoints
• Serve as an escalation point for key accounts and lead initiatives to resolve customer service gaps or reinforce value

RFP & Contract Management

• Lead the development of high-impact RFP responses, ensuring accurate, persuasive, and winning brand submissions
• Coordinate across engineering, finance, manufacturing and legal to meet deadlines and ensure commercial terms align with business goals

Sales Planning & Partner Enablement

• Enable sales leadership with strategic account planning, sales territory alignment, and TS knowledge-based partner programs
• Manage third-party partners and sales agents, ensuring alignment with TS Conductor's goals and brand messaging
• Deliver sales campaigns, sales training, and marketing collateral for domestic and global partner network
• Craft clear, compelling customer-facing messaging that translates technical features into business value, particularly in complex sales environments.
• Provide constructive coaching and foster a culture of active listening and feedback.
• Other duties may be required

Other Skills/Abilities

Technical Knowledge : Familiar with Transmission and Distribution T&D industry. Familiar with basic knowledge of power transmission, voltage transmission efficiency, and sag tension.


Analytical and Problem-Solving Skills : Should have strong analytical skills to analyze complex problems and propose effective solutions. They should be able to break down problems into smaller components, conduct research, gather data, and apply critical thinking to identify the root causes and develop innovative approaches to problem-solving.

Attention to Detail : Must pay close attention to detail, ensuring accuracy in their work. They should be meticulous in following industry standards, and documentation requirements to create winning proposals.


Communication Skills : Must demonstrate strong executive communication to align with leadership, while also serving as a cross-functional connector between sales, marketing, product, and engineering teams. Must be able to craft clear, compelling customer-facing messaging that translates technical features into business value, particularly in complex sales environments. The role requires the ability to deliver effective sales training, provide constructive coaching, and foster a culture of active listening and feedback. Strong written communication skills are essential for developing sales playbooks, RFP responses, and strategic content that support consistent, high-impact selling. This position requires proficiency in the ability to speak and read English.

Teamwork and Collaboration : Ability to effectively work as part of multidisciplinary teams. Able to collaborate effectively, share knowledge, and contribute to team goals. Being a good team player and demonstrating interpersonal skills is important in achieving objectives.

Time Management and Organization : Ability to effectively prioritize tasks, manage their time effectively, and meet deadlines. Able to work on multiple assignments simultaneously and maintain a well-organized workflow.

Professional Ethics : Demonstrate a strong sense of professional ethics, integrity, and responsibility. They should adhere to industry standards, regulations, and safety protocols. Maintaining confidentiality and respecting intellectual property rights are also important aspects of professional conduct.

Continuous Learning : Should have a growth mindset and a commitment to lifelong learning. They should actively seek opportunities to enhance their technical skills, stay updated with industry trends, and pursue professional development activities.

Leadership : Possess leadership qualities and the ability to take initiative and effectively manage and develop others. Ability to lead strategic initiative, business objectives and take ownership of department objectives, while mentoring others for advancement opportunities.

Incentives

• Benefits offered the first of the month following 30 days of employment, include: medical, dental, life insurance, long term disability, paid time off (sick and vacation), 10 company holidays, 401(k) employer match, etc.
• Referral Rewards program

Requirements & Experience

• Bachelor's degree required; MBA or marketing-related advanced degree preferred
• 7+ years of experience in sales operations, strategic marketing, or commercial enablement roles
• Proven success in B2B environments with long sales cycles preferably in energy, utilities, industrial tech, or infrastructure
• Expertise in CRM systems (e.g., Salesforce) and analytics/reporting tools (e.g., Power BI)
• Strong storytelling and messaging skills with technical product experience
• High attention to detail, strong organizational skills, and ability to influence cross-functionally
• Willingness to travel up to 25% to support events, partners, and customer engagement
• Strong public speaking and presentation skills
• Excellent written and verbal communication
• Self-motivated, ambitious, and willing to work independently to achieve business goals
• Strong organizational skills and the ability to manage time effectively while balancing multiple tasks
• A passion for sales enablement, marketing, and business development

• Basic knowledge of business development or sales in a technical field is preferred

Work Environment

Sales support organization position works primarily in an office environment. Occupational health and safety practices are essential in manufacturing environments and all employees are expected to adhere to safety protocols and wear appropriate protective equipment when necessary.