Senior Financial Analyst

Senior Financial Analyst

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. The Senior Financial Analyst will support NASCAR's Business Partner Finance / FP&A team, with initial ownership of corporate sales tracking and related reporting. This role sits at the intersection of Finance, Corporate Sales, Partnership Marketing stakeholders, Accounting, and business leadership, translating sales activity, revenue timing, and operational updates into accurate forecasts, dashboards, and executive-ready analysis.

In the near term, the Senior Analyst will maintain and improve critical manual tracking processes; over time, the Analyst will help shape CRM-enabled workflows that reduce manual effort, strengthen controls, and improve data quality. The role also provides broad FP&A exposure across budgeting, forecasting, variance analysis, ROI/risk analysis, and cross-training across the analyst team.

This is a high-visibility early-career finance role for someone who wants to be close to the business, not only report on it after the fact. The successful candidate will help create better visibility into corporate sales performance, improve recurring reporting processes, and build the foundation for cleaner CRM-driven analytics while developing well-rounded FP&A experience across NASCAR's business.

Duties include but are not limited to:

• Own recurring corporate sales tracking and reporting, including updates to sales activity, revenue timing, projections, and related Corporate Sales / Partnership Marketing detail.
• Reconcile data across manual trackers, CRM/reporting tools, Workday, Adaptive Planning, and source files; identify gaps, resolve inconsistencies, and document data definitions and controls.
• Partner with Corporate Sales, Partnership Marketing stakeholders, Accounting, Finance leadership, and budget managers to explain forecast movements, risks/opportunities, and actual results versus budget/forecast.
• Build, maintain, and improve standard and ad hoc reports, dashboards, and analyses for business leaders and executive reporting.
• Support CRM evolution by translating current manual reporting needs into business requirements, process documentation, testing support, and automation opportunities.
• Support annual budgets, rolling forecasts, long-range/3YP planning, budget and forecast templates, ROI analysis, risk analysis, capital planning, and corporate allocations as assigned.
• Maintain financial system data, metadata, hierarchies, and reports; support reporting tools, Workday, and Adaptive Planning training materials as needed.
• Use Excel, reporting systems, AI/automation tools, and sound controls to increase speed, accuracy, repeatability, and insight quality.
• Cross-train with the analyst pool and Business Partner Finance team on track, program, and consolidated assignments; participate in special projects and process improvement initiatives.
• Travel is expected to be less than 5%; occasional event travel may be requested for business learning and oversight support.

Required skills/experience:

• Bachelor's degree in Finance, Accounting, Economics, Business Analytics, or a related field and 3-5+ years of finance, FP&A, sales finance, revenue operations, accounting, or business analytics experience. Internship or co-op experience in a data-heavy finance/reporting role may be considered.
• Preferred experience includes sales pipeline or revenue tracking, CRM data, dashboard/reporting tools, process improvement, Workday, and Adaptive Planning.
• Ability to read and interpret financial reports, operating updates, contracts or deal summaries, and business communications.
• Ability to write clear reports and correspondence and present insights to department heads, management, Corporate Sales, Accounting, and Finance partners.
• Ability to analyze financial and operational data using percentages, ratios, variance analysis, trend analysis, forecast logic, and ROI/business case concepts. Strong attention to detail and ability to validate data accuracy are required.
• Advanced Microsoft Excel skills, including model building, lookups, pivot tables, data validation, and recurring report maintenance.
• Experience with financial/reporting systems and dashboards; Workday and Adaptive Planning experience are a plus.
• CRM, sales tracking, or revenue operations reporting experience is a plus.
• Comfort responsibly using AI, automation, and other technology tools to improve efficiency, documentation, and analysis quality.
• Strong ownership, organization, follow-through, and detail orientation.
• Curiosity and desire to learn the business, not just complete the report.
• Positive attitude and flexibility in a fast-paced environment with recurring deadlines.
• Strong financial modeling, report-writing, and process-improvement mindset.