Sr. Director, Brand Marketing

BRAND STRATEGY & EXPRESSION 

Steward both the Red Bull New York and Sports Illustrated Stadium brands ensuring consistency distinctiveness and emotional resonance across all channels.

Translate club values and business objectives into breakthrough creative campaigns that build fan affinity spark conversation and drive results.

Serve as a core leader within the integrated MARCOMM team aligning messaging and execution across departments and initiatives.

Lead brand strategy development positioning and annual planning to drive long-term growth and market differentiation.

Translate insights and data into compelling brand narratives go-to-market strategies and executive-ready presentations.

Develop integrated programs that connect the club and Sports Illustrated Stadium with Red Bulls broader ecosystem of athletes creators sports music and culture.

CREATIVE LEADERSHIP

Oversee the in-house creative team including graphic design and video production guiding concept development design quality and brand storytelling.

Champion a high standard of visual and verbal identity- balancing consistency with creativity and strategy with style.

Lead ideation and delivery of brand campaigns stadium experiences and digital content.

Engage and seek out AI and tech that helps accelerate and elevate workflows.

SOCIAL MEDIA INFLUENCER & CHANNEL STRATEGY

Manage the clubs social team and set the vision across all social platforms and handles.

Ensure each channel has a distinct voice rhythm and point of viewaligned with fan behavior platform best practices and club priorities.

Stay on top of trends culture and emerging platforms to keep the brand relevant and responsive.

Lead the clubs influencer and VIP strategy building relationships with creators cultural tastemakers and celebrities to expand reach enhance relevance and fuel content that drives brand engagement.

CROSS-FUNCTIONAL & FAN-FOCUSED COLLABORATION

Own integrated marketing planning and project prioritization establishing clear responsibilities milestones and deadlines across teams. Resolve competing priorities and hold project leads accountable for delivery.

Bring the Red Bull brand to life across matchdays third-party events content and fan experiences translating its energy and spirit into distinctive activations.

Guide execution with a rigorous focus on timelines KPIs and the business plan.

Work closely with Directors of Digital Growth Ticketing and Partnerships to ensure assets ladder up to fan growth and commercial objectives.

Collaborate with Ticketing and Sales to ideate and launch new products and commercial offerings including go to market strategy.

BUSINESS SOLUTIONS

Partner with the Business Development team as the point person for ideation research and approvalsdesigning and delivering customized presentations that directly support client marketing goals and KPIs for both new business and renewals.

Drive big-picture thinking: build innovative integrated partnerships and platforms tailored to market needs and trends that resonate with prospective customers.

Repurpose existing assets and inventory into compelling story-driven platforms that maximize monetization.

Maintain oversight of the asset tracker (available vs. committed inventory) to guide feasibility and prioritization.

Partner with the Activation team to support execution across all elementsfrom creative production and in-stadium activations to digital and experiential campaigns.

Ensure cross-department alignment to deliver partnership commitments on time at the highest quality.

Safeguard brand integrity by ensuring all deliverables meet visual experiential and operational standards.

Collaborate with the Activation team to develop impactful mid-season and end-of-season recaps showcasing value delivered through visuals data and storytelling.

INSIGHTS IMPACT & OPTIMIZATION

Leverage data and performance insights to guide creative decisions and maximize brand impact.

Operate with a bias for action using insights and calculated risks to move initiatives forward. Proactively seek out existing research and conduct additional research as needed to inform strategy and plans.

Bring a commercial mindset to creative development and a creative lens to business performance.

YOUR SKILLS THAT MATTER MOST FOR THIS ROLE

Brand Marketing Acumen: A classically trained marketer with 10 years of experience building brands ideally with a background in CPG lifestyle or culture-driven brands.

Creative Judgment: Strong eye for design and storytelling with the ability to guide execution inspire teams and maintain brand integrity.

Social & Cultural Fluency: Deep understanding of digital and social ecosystems and how to show up in culture with relevance and edge.

Collaborative Leadership: Proven team leader and cross-functional collaboratorcalm under pressure clear in direction and consistent in follow-through.

Strategic Thinking: Able to zoom out to see the big picture then zoom in to bring it to life.

Operational Excellence: Highly organized with a bias toward action. Strong project management instincts and an eye for timelines dependencies and deliverables.

Data-Driven Decisions: Comfortable using insights and analytics to optimize content campaign performance and team focus.

Qualifications :

10 years of progressive experience in brand leadership ideally within sports entertainment consumer or lifestyle brands.

Proven success developing and scaling brand identities campaigns and visual systems across digital social experiential and print channels.

Education: Bachelors degree MBA preferred but not required.

History of building mentoring and inspiring multidisciplinary teams.

Comfortable with both hands-on execution work and high-level strategy.

Adept at managing multiple projects and deadlines in a fast-paced high-visibility environment.

Excellent written verbal and visual storytelling skills; fluent in English (additional languages an asset).

Additional Information :

The base salary range for this position is $107680 - $161520 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:

Due to the cyclical nature of the entertainment industry the employee may be required to work varying schedules to reflect the business needs of the company.

Red Bull New York provides comprehensive benefits offerings to all full-time employees. Our benefits include medical and dental insurance 401(k) plan flexible spending accounts tuition reimbursement life insurance health and wellness benefits and a paid time-off program.

Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age race creed color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality or any other classification protected by law.

Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age race creed color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality or any other classification protected by law.

Remote Work :

No

Employment Type :

Full-time