Marketing Manager

CAI Software builds purpose-built solutions that help manufacturers, processors, and distributors accelerate performance. Our mission is to enable manufacturers to transform performance through a connected, AI-assisted ecosystem that delivers visibility, control, and continuous improvement. We bring the deep operational expertise and enterprise infrastructure to be a true long-term performance partner. With 6,200+ active customers worldwide and a market-leading position in every vertical we serve, CAI combines 45+ years of industry expertise with modern AI-driven execution - helping businesses move faster, operate smarter, and perform at their peak. We work across 15+ industries and 10+ countries, guided by three values built into our name: Candor, Accountability, and Impact. CAI Business Units and the Markets We Serve CAI Software is organized into three business units: Graphic Communications, Process Manufacturing, and Discrete Manufacturing - aligned to the industries we serve. This structure keeps our teams close to customer needs while operating with the scale and support of a global software company. Graphic Communications This role is part of our Graphic Communications business unit, which serves the global print and packaging industry with ERP and production software designed for commercial printers, packaging manufacturers, promotional and transactional print providers, sign and display manufacturers, and in-plant operations. Our solutions accelerate performance by improving operational visibility, production efficiency, and profitability in complex, high-volume environments. About the Role CAI Software is seeking a strategic and results-driven Marketing Manager to drive awareness, adoption, and revenue growth for our industry-leading Graphic Communications Suites and workflow automation solutions. This role is critical in ensuring that our leading Print productivity and management software solutions, are effectively positioned in the market. As part of the Marketing team, you will develop compelling product messaging, execute go-to-market strategies, and support sales enablement efforts to ensure our solutions help customers automate workflows, reduce waste, and improve profitability in the print industry. You will collaborate closely with product management, sales, and customer success to translate technical capabilities into clear, value-driven marketing initiatives. Your expertise will help differentiate CAI Software's Graphic Communications modular and scalable solutions from competitors and drive demand among commercial, packaging, and specialty print businesses. What You'll Do Go-to-Market Strategy- Develop and execute product positioning, messaging, and launch strategies for Graphic Communication's Print Productivity Suites and integrated workflow solutions. Sales Enablement- Create battle cards, presentations, and training materials to equip the sales team with compelling narratives about our solutions' benefits. Market Research- Analyze customer needs, competitive trends, and industry insights to refine marketing strategies. Content Development- Develop thought leadership content, including whitepapers, blogs, case studies, and demo videos, that highlight how Graphic Communication's solutions optimize print operations. Demand Generation- Collaborate with the marketing team to drive lead generation for core MIS platforms and productivity solutions. Customer Journey Optimization- Align marketing efforts with the print buyer's journey, ensuring Graphic Communications' messaging is effective from awareness to conversion. Cross-Functional Collaboration- Work closely with product management, sales, and the channel team to align marketing initiatives with business goals. Channel Partner Marketing Support- Develop co-marketing initiatives, promotional materials, and enablement programs to help channel partners successfully market and sell CAI Software's Graphic Communications solutions. Performance Tracking- Measure and analyze campaign effectiveness, making data-driven recommendations for continuous improvement. What We're Looking For 4+ years of experience in B2B SaaS product marketing or print industry technology Bachelor’s degree in Marketing, Business, Communications, or equivalent work experience Knowledge of Printing MIS, web-to-print, workflow automation, and AI-driven technology and productivity tools a bonus Strong storytelling skills with the ability to translate complex solutions into customer benefits Experience with CRM and marketing automation tools such as Salesforce, HubSpot, and Google Analytics Excellent written and verbal communication skills #J-18808-Ljbffr