SEO/AEO Manager

Work location This position may be based anywhere in the United States and includes minimal travel as part of the responsibilities. Job Summary A SEO/AEO Manager will shape how Acuity appears in traditional search and AI-driven platforms—driving visibility, qualified traffic, and authority. The manager will define and drive the strategy for Acuity and all its brands. They will partner with marketing, content, product, sales, and digital teams to ensure content is discoverable, relevant, and optimized for modern search behavior. The role connects strategy and execution—optimizing content for search engines, AI answer engines, and user intent while adapting to evolving algorithms and behaviors. Key Tasks & Responsibilities Search Strategy & Insights Develop SEO/AEO strategy aligned to business goals. Conduct keyword and query research, including conversational search. Use data to identify opportunities and guide optimization. Partner with stakeholders to align search with campaigns. Content Optimization & Execution Create SEO content briefs (keywords, structure, linking). Optimize pages and assets for search and answer engines. Structure content for clear, answer-first delivery. Partner with writers on AI-optimized and snippet-ready content. Manage content roadmap and priorities. Audit and refresh content for performance. AI / Answer Engine Optimization (AEO) Optimize content for AI platforms (e.g., ChatGPT, Google AI Overviews). Implement schema and structured formats (FAQ, etc.). Align content to conversational queries. Identify featured snippet and answer box opportunities. Monitor and apply emerging AI search trends. Technical SEO Partner with developers on crawlability, indexation, and performance. Manage technical SEO (schema, speed, redirects, sitemaps, canonicals). Conduct audits and resolve technical issues. Ensure site architecture supports search and AI discovery. Performance Measurement & Reporting Define and track KPIs (rankings, traffic, conversions, visibility). Analyze performance using analytics and SEO tools. Deliver insights and recommendations. Report on impact tied to business outcomes. Skills and Minimum Experience Required Minimum of 2 years of experience in SEO, search marketing, or digital optimization. Proven ability to improve organic performance and search visibility. Experience using data to drive recommendations. Strong analytical mindset with ability to translate data into strategy. Deep understanding of search algorithms, ranking factors, and user intent. Ability to identify growth opportunities and prioritize initiatives. Experience with SEO tools (e.g., Conductor, SEMrush, Sitebulb). Understanding of HTML, CMS platforms, and website architecture. Knowledge of structured data/schema and technical SEO best practices. Experience optimizing content for SEO and AI-driven search. Understanding of semantic search, EEAT, and content structure. Ability to align content with user intent and journeys. Strong cross-functional collaboration skills. Clear communicator to technical and non-technical stakeholders. Experience working with writers, developers, and marketing team. Preferred Skills and Experience Experience with AEO or AI search platforms. Knowledge of structured data, semantic search, and AI-driven content strategies. Experience in B2B or complex service/product environments. Familiarity with UX and content strategy principles. Travel Requirements 1-20% Salary & Benefits The range for this position is $66,500.00 to $97,800. Placement within this range may vary, depending on the applicant’s experience and geographic location. Acuity offers generous benefits, including health care, dental coverage, vision plans, 401K benefits, and commissions/incentive compensation depending on the role. Equal Opportunity Employer We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law. #J-18808-Ljbffr Acuity Inc