Digital Marketing Account Manager

Digital Marketing Account Manager - Multi-Location clients

At LocaliQ (part of Gannett | USA TODAY Network) , we help businesses grow through a powerful combination of digital marketing solutions, data, and local insights .


Our mission is simple: help businesses connect with the right customers and drive real results.


We move fast, work collaboratively, and take pride in building meaningful relationships-with our clients and each other.


About the Role


We're looking for a Digital Marketing Account Manager to support and grow key accounts within our National Sales channel-specifically across Health & Wellness verticals . This role is focused on multi-location clients specifically in the franchise space.


In this role, you'll focus on retaining and expanding existing partnerships , while also helping bring new opportunities through the sales funnel. You'll act as a trusted advisor to clients , partnering closely with internal teams to develop and deliver impactful, data-driven marketing campaigns.


This is a highly collaborative, fast-paced role where you'll manage the full campaign lifecycle-from strategy and planning to execution and optimization.


What Success Looks Like

• Client Growth & Retention - Build strong, long-term partnerships with national brands and stakeholders across complex organizations
• Performance-Driven Results - Balance client goals with business KPIs, ensuring campaigns deliver measurable impact
• Revenue Growth - Identify and act on upsell and cross-sell opportunities to drive account expansion
• Cross-Functional Collaboration - Serve as a central point of contact, partnering seamlessly with internal teams to deliver a best-in-class client experience

What You'll Do

• Partner with Brand Managers and internal teams to develop strategic, customized advertising solutions
• Build and evolve media plans based on client objectives, performance data, and market insights
• Manage end-to-end campaign execution , including contracts, onboarding, billing, reporting, and optimization
• Lead coordination for custom programs, sponsorships, and creative builds , acting as the bridge between clients and internal teams
• Work closely with Client Strategy and Client Services to drive client retention and revenue growth
• Maintain proactive client communication, ensuring exceptional service and responsiveness
• Identify opportunities to expand existing partnerships and support new business initiatives

What You Bring

• Experience working on complex, multi-channel advertising solutions across national and/or franchise multi-location accounts
• Strong understanding of digital media, performance marketing, and campaign strategy
• Ability to translate data into actionable insights and client recommendations
• Excellent relationship-building and communication skills
• High level of organization and ability to manage multiple campaigns and deadlines simultaneously
• A collaborative, solutions-oriented mindset in a fast-paced environment

Qualifications

• Bachelor's degree or equivalent experience
• 3+ years of experience in digital advertising.
• Hands-on experience with performance-driven digital advertising , including paid search (PPC) and Google Performance Max (PMAX) campaigns
• Experience working with sales teams and client-facing account management
• Proficiency with tools such as Microsoft Office and CRM/order management systems (Salesforce or similar a plus)

Why LocaliQ

• Work with a national network of brands and clients
• Be part of a collaborative, innovative, and supportive team
• Access flexible work options and a culture that values balance
• Competitive benefits including PTO, holidays, medical, dental, and 401(k)

If you're someone who loves building relationships, solving client challenges, and driving measurable results-we'd love to connect.


The annualized base salary for this role will range between $60,000 and $65,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.


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