Senior Retail Marketing Manager

Job Description

Job Description

Senior Retail Marketing Manager

New York City, NY

At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 200 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel.

Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.

At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day.

About the Team:

Dedicated to reaching the right customer with the right message at the right time, the Brand Strategy team thrives on the fast-paced, ever-evolving nature of the business. These outside-the-box thinkers create a strategic approach to engaging our customers across multiple media channels and platforms. As part of the Marketing organization, this team partners closely with others such as Creative, Digital Commerce, Merchandising and Amplification.

About the role:

We’re looking for an outstanding Senior Retail Marketing Manager to lead the development and execution of integrated go-to-market campaigns that drive community, brand equity and commercial growth across our national fleet of 40+ retail stores. Reporting to the VP of Brand & Communications, you’ll own how Rothy’s builds community in stores, translating brand storytelling into real traffic, engagement and conversion.

This is a high-impact role for a strategic marketer who is equally comfortable shaping a fleet-wide campaign vision and rolling up their sleeves to localize an activation for a single store opening.

What you’ll do:

• Own retail marketing strategy and execution across Rothy’s national store fleet, driving traffic, engagement and conversion through integrated campaigns, in-store storytelling and localized activations

• Build the playbooks. Develop holistic content plans, launch briefs and repeatable frameworks that scale across the fleet

• Drive retail activations and events, including store openings, local partnerships and community-driven initiatives that build awareness and deepen customer connection

• Lead retail content planning and creative briefing across owned channels (Site, CRM and Social), setting clear direction for creative and cross-functional teams to deliver cohesive, high-impact storytelling and best-in-class assets across retail and digital touchpoints

• Partner with Visual Merchandising to bring campaigns to life in-store through windows, signage and physical storytelling, ensuring a consistent and elevated brand experience

• Turn data into strategy. Develop a deep understanding of store channel performance, customer engagement and conversion drivers, and use those insights to shape store marketing decisions

• Partner with Media to execute localized and national media plans that align with store marketing objectives

• Collaborate with Retail Operations and regional teams to localize marketing efforts and ensure strong, consistent execution across every store

• Manage external partners, including mall marketing teams, local vendors and event partners

• Own retail marketing budgets, including activation spend, vendor management and invoice tracking

• Shape the retail commercial and promotional calendar, ensuring alignment between product launches, marketing moments and channel activation across DTC

• Travel the store fleet, staffing ongoing events and activations throughout the country

You are:

• A strategic marketer with a track record of translating brand storytelling into measurable commercial impact across multiple channels

• A strong cross-functional leader who influences without authority and drives alignment across diverse stakeholders, including Creative, Visual Merchandising, Retail Ops, CRM and Site

• Fluent with data and performance metrics, comfortable using store and channel performance data to inform strategy and measure results

• Exceptionally organized and detail oriented, with the ability to manage multiple complex workstreams simultaneously

• A proactive problem-solver who navigates ambiguity and brings structure to evolving processes

• Deeply attuned to cultural and retail trends and how modern brands show up across physical and digital environments

You have:

• 6-8 years of marketing experience, with a meaningful portion in retail, brand or omnichannel marketing, ideally at a fashion or lifestyle brand

• Direct experience marketing owned retail environments, with a strong point of view on how brands should show up both online and in store

• Demonstrated budget and vendor management experience

• Bonus points for:

  • Experience launching marketing for new store openings or entering new markets

  • Background working with CRM/lifecycle and site merchandising teams

  • People management experience

  • Passion for sustainability and Rothy’s mission

Our benefits:

• Generous paid time off

• 401k matching

• Comprehensive health plans for you and your family

• Supplemental mental health benefits

• Monthly wellness reimbursement

• Dog friendly offices

• Employee Discount Program!

Pay range:

$150,000 - $183,000 annually

Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.

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Work Location Expectations:

Hybrid. In office 3 days per week, based in New York City Office