Senior Manager, Sales Operations

What You'll Do We are seeking a highly motivated Sr. Manager, Business Operations, to support our GTM Organization. This individual will lead a team of Business Operations Analysts while also contributing strategically and operationally to key revenue initiatives. The ideal candidate combines strong analytical and technical expertise with proven people leadership skills and excels in a highly matrixed environment. This role requires the ability to coach and develop talent, drive cross‑functional alignment, and translate complex data into clear, actionable insights that influence business outcomes. What Your Responsibilities Will Be Lead, mentor, and develop a team of Business Operations Analysts, fostering a high‑performance and collaborative team culture. Manage intake and prioritization of leadership requests, ensuring alignment with business priorities and quality standards for deliverables. Oversee target and quota setting processes, including ownership of annual quota planning and alignment with company objectives. Act as a trusted advisor to leadership, delivering insights and recommendations that influence decision‑making and sales performance. Define and oversee KPIs, reporting frameworks, and dashboards to monitor business health and performance. Drive continuous improvement in forecasting processes, pipeline trends, and forecasting accuracy, ensuring high‑quality, actionable insights. Serve as a key liaison across Go‑To‑Market Strategy & Operations, Finance, RevOps, and other internal teams to deliver business reviews, insights, and recommendations. Champion the use of AI tools and automation to enhance reporting, analytics, and operational efficiency. What You’ll Need To Be Successful 7+ years of experience in operations, finance, analytics, or a related field, with at least 2 years of people management experience. Strong leadership and coaching skills, with a track record of developing high‑performing teams. Exceptional analytical and problem‑solving abilities, with a balance of strategic thinking and attention to detail. Excellent communication and presentation skills, with experience engaging stakeholders at all levels, including executives. Proven ability to manage multiple priorities and lead through ambiguity in a fast‑paced environment. Experience working in cross‑functional, matrixed organizations. Familiarity with AI‑driven tools and technologies (e.g., generative AI, automation platforms) and their application in business operations. Avalara is an AI‑first Company AI is embedded in our workflows, decision‑making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI‑related technologies, ready to thrive here. You’ll apply AI every day to business challenges — improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We’ll Take Care Of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee‑run resource groups, each with senior leadership and exec sponsorship. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know. #J-18808-Ljbffr