Associate Product Manager

Associate Product Manager

Palo Alto, CA

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024).

About the Role

We're seeking an Associate Product Manager to drive high-impact initiatives across our Ads organization. This role sits at the intersection of product strategy, analytics, and engineering with ownership across our entire ads portfolio from day one. You won't be siloed into a single feature; you'll drive initiatives that touch Ads Manager, creative workflows, mobile app install, ecommerce, CTV, measurement, and strategic partnerships. You'll operate with significant autonomy in a fast-paced environment, working directly with leadership to shape product direction across AppLovin's advertising ecosystem.

A Day in the Life

• Design and launch new advertiser experiences across our ads products, including creative-first workflows, campaign management tools, and new ad formats.
• Own advertiser pilot programs by identifying early adopters, coordinating feedback across Product, Engineering, Design, and Client Strategy teams, and measuring uplift in key KPIs like usage and adoption.
• Experiment with ad experience formats and analyze performance data to determine what drives better outcomes for advertisers and users.
• Define success metrics and evaluate product performance through rigorous experimentation and A/B testing.
• Build analyses using SQL to understand advertiser behavior, product usage, campaign performance, and revenue impact.
• Identify product gaps and growth opportunities, develop product recommendations, and influence roadmap decisions through quantitative data, customer feedback, and market insights.
• Help scope and launch integrations with third-party measurement, attribution, and ecommerce platforms.
• Partner with Engineering, Product Design, Business Development, and Growth teams to drive initiatives from concept through launch including ideation, scoping, prototyping, QA testing, gathering client feedback, and post-launch measurement.
• Monitor key business metrics, investigate performance trends, and develop recommendations that influence product strategy.

The Impact You'll Make

• Drive measurable improvements in advertiser adoption, engagement, and product usage.
• Shape the evolution of AppLovin's advertising platform through experimentation and data-driven decision making.
• Influence product strategy across mobile, ecommerce, and CTV advertising products.
• Help advertisers achieve stronger outcomes through improved workflows, tools, and measurement capabilities.
• Build scalable frameworks for experimentation, product measurement, and feature rollout.

Who You Are

• Bachelor's degree or higher in Engineering, Computer Science, Economics, Finance, Statistics, Mathematics, Business Analytics, or a related quantitative field.
• 2–4 years of post-graduation experience in product, business operations and analytics, management consulting, investment banking, or investing.
• Strong SQL skills and proficiency in at least one scripting language (Python strongly preferred).
• Demonstrated ability to independently scope ambiguous problems, design analyses, synthesize findings, and present recommendations.
• Strong track record of driving measurable business impact through data-driven decision making.
• Highly analytical with excellent problem-solving skills and business judgment.
• Comfortable operating in a fast-paced environment with significant ownership and autonomy.
• Strong communicator who can influence both technical and non-technical stakeholders.
• Naturally curious, proactive, and motivated by solving complex business problems.

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits. Health Insurance: Medical, Dental, Vision, Life, Disability Retirement Benefits: 401(k) Retirement Plan Paid Time Off: Unlimited Discretionary Time Off Paid Holidays: 10 paid holidays per year Paid Sick Leave: 80 hours per year

CA Base Pay Range $111,000 - $167,000 USD

AppLovin has become aware of a scam targeting jobseekers with fake "app optimization" and similar roles. We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions. AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at View email address on click.appcast.io. AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you're applying for a position in California, learn more here. To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.