Senior Marketing Analytics Lead

Owning and evolving the marketing analytics and measurement strategy, the full-time Senior Marketing Measurement & Analytics Lead will define data capture and reporting processes while collaborating with cross-functional teams in a remote environment. Key Responsibilities Manage the end-to-end marketing measurement strategy across various channels and establish attribution models for key business metrics Define analytics requirements and collaborate with technical teams to ensure accurate data tracking and reporting Build and oversee dashboards and reporting systems, translating complex analytics findings into actionable business insights Required Qualifications 5+ years of experience in marketing analytics, growth analytics, or business intelligence Strong understanding of digital marketing measurement and experience with BigQuery or similar data warehouse technologies Proficiency in defining reporting-ready datasets and KPI frameworks, along with experience in attribution modeling Experience in building dashboards using BI tools such as Tableau, Power BI, or Looker Studio Ability to write analytics requirements and translate business needs into technical specifications