Creative Marketing Manager

Ocean City, NJ | Full-Time Love creating content? Obsessed with branding, social media, and e-commerce? Want your work to have a real impact? Bowfish is looking for a creative, hands-on Marketing Manager to lead the marketing strategy and execution across our family of brands: Bowfish Kids, Bowfish Studios, and The Garb Collection. This isn't a role where you'll be managing agencies from behind a desk. You'll be creating, filming, designing, writing, launching campaigns, analyzing results, and helping shape the future of brands built around sustainability and circular retail. If you thrive on turning ideas into engaging content, love staying ahead of social media trends, and enjoy seeing your creative work directly drive business growth—we\'d love to meet you. About Bowfish At Bowfish, we're redefining what sustainability looks like in retail. Our brands are built around extending the life of products, reducing waste, and creating thoughtful shopping experiences that are better for people and the planet. We believe businesses can grow while making a positive impact on their communities—and we're looking for people who share that vision. What You'll Do You'll own the creative direction and execution of marketing across multiple brands, including: Social Media Plan, create, film, edit, and publish engaging content Produce Reels, Stories, TikToks, and short-form video Grow audience engagement and brand awareness Stay ahead of platform trends and bring fresh content ideas Support community engagement across social channels Email Marketing Design and launch weekly email campaigns Build seasonal marketing calendars Develop campaigns for product launches, promotions, and events Write compelling marketing copy Brand & Creative Design graphics for digital, print, packaging, and in-store signage Maintain a consistent visual identity across all brands Collaborate on merchandising and creative direction E-Commerce Manage website merchandising and seasonal collections Maintain product imagery, copy, and homepage design Prepare Shopify for launches, promotions, and sales Help optimize the online customer experience Marketing Strategy Analyze campaign performance and marketing analytics Report on KPIs and growth opportunities Collaborate with leadership on long-term marketing initiatives What We're Looking For We're looking for someone who is equal parts creative and organized. You should have: Bachelor\'s Degree 2+ years of experience in marketing, content creation, or graphic design Strong Adobe Illustrator and Photoshop skills Experience creating photo and video content Excellent copywriting skills Experience with email marketing Shopify and Klaviyo experience (or similar platforms) preferred Strong project management and organizational skills You'll Thrive Here If You... Love creating content and telling stories through design and video Enjoy being behind the camera and behind the strategy Stay on top of social media trends Take ownership and enjoy seeing projects through from idea to execution Have an eye for design and strong attention to detail Love e-commerce, retail, and consumer brands Enjoy collaborating with a close-knit, creative team Care about sustainability and building businesses that make a positive impact Schedule Location: Ocean City, NJ Full-time (40 hours/week) Monday–Friday with scheduling flexibility Additional availability during major sales, events, product launches, inventory, and photoshoots June–September requires occasional evenings, weekends, and holidays as business needs arise Benefits 21 days Paid Time Off 12.5 Paid Federal Holidays Medical Benefit (HSA contribution up to $3,600 annually after eligibility) 401(k) with 3% company match Cell phone reimbursement Employee discount Performance bonus opportunity of up to 10% of annual salary If you're excited about building meaningful brands, creating content people actually want to watch, and making a real impact every day—we'd love to hear from you. #J-18808-Ljbffr