Social Media Manager

Job Description

Job Description

Description:

Job Type

Full- Time

Description

Position: Social Media Manager

 

About ACE Scholarships

ACE is a 501(c)(3) non-profit, founded in 2000 in Denver, Colorado, to provide low-income children with equal access to quality K-12 private schools through partial scholarship support. Over the past 25+ years, ACE has delivered more than 140,000 scholarships worth over $390 million. This school year, ACE is serving approximately 16,000+ children in Arkansas, Colorado, Delaware, Hawaii, Kansas, Louisiana, Mississippi, Missouri, Montana, New Mexico, Texas, Utah, and Wyoming, and is actively pursuing other expansion opportunities with the support of a national funding partners. ACE is actively preparing for the Federal School Choice Tax Credit Program which comes into effect January 2027, which will open the floodgates of school choice for hundreds of thousands of students across the country. For more information visit the ACE website at

Our Mission is to advance K-12 educational freedom, with a focus on securing financial support for families so they may access the quality education of their choice. 

Our Values

ACE Founding Principles: Our founding principles are the foundation of ACE and our North Star. We honor ACE’s founders by remaining committed to these principles, and we passionately advocate for the Mission and Vision these principles support. 

Accountability: We embrace personal responsibility by taking ownership of our work and focusing on results. We expect both to give and to receive honest feedback. 

Innovation: We know ideas matter. We prefer the risks and rewards that come with creativity, to the certainty that attends stagnation. 

Adaptability: We position ourselves to take advantage of opportunities, embracing strategic and operational change when it makes our work more impactful.

Optimism: We believe our best days are ahead, and we embrace a forward-thinking mindset. We will make mistakes, but we will remain cheerful in the face of adversity and give people the benefit of the doubt. 

Kindness: We value everyone on our team, respect differences and trust one another. This requires courage and strength, as it involves celebrating and giving our undivided attention to others. 

Our Founding Principles

1) Free enterprise and democracy work

2) Parents know the best education environment for their kids

3) Private schools offer great value and have open seats

4) All people are created equal and deserve an equal chance to pursue the American Dream

Position Overview

ACE Scholarships is seeking a seasoned Social Media Manager to own the day-to-day strategy, content and community management for all organizational social channels and to elevate our CEO as a national thought leader on educational freedom and school choice.

If you are someone with a strong journalistic or professional writing background who thrives in a fast-paced, mission-driven environment, this role is for you. You will be the primary voice of ACE on social media, crafting compelling stories that highlight scholar success, donor impact, policy wins and the power of parent empowerment. You will also build and maintain the CEO’s professional presence across platforms to position him as a go-to expert in the education-reform space.

Primary Job Responsibilities

Strategic Content Leadership

• Develop, manage and optimize a comprehensive weekly/monthly content calendar aligned with organizational priorities, campaigns, events and timely education news
• Create high-quality, original content (posts, captions, threads, video scripts, graphics briefs, etc.) that drives engagement, donations, scholarship applications and advocacy
• Manage and grow ACE’s main organizational accounts: X (@ACEscholarships), Facebook, Instagram, YouTube and LinkedIn

Executive Thought-Leadership Platform

• Build and manage the CEO’s professional social presence (primarily LinkedIn and X, with support on others) to establish him as a leading voice on school choice, education policy and opportunity for low-income families
• Draft thought-leadership posts, video messages, and interview recaps; develop and coordinate ghostwriting and approval processes
• Attend key events for in-person appearances alongside the CEO to provide real-time social media coverage; ghostwrite and post live updates, threads, stories, captions, videos and highlights on behalf of him, amplifying speaker messages, scholar stories, donor impact and thought leadership
• Coordinate with organizational partners on key campaigns for aligned messaging across channels 

Community & Real-Time Management

• Provide active daily monitoring, timely responses and community engagement across all channels (including evenings/weekends during peak periods or events)
• Develop and execute social media plans for major events (annual luncheons, policy briefings, scholar celebrations, conferences, Women’s Luncheon, National School Choice Week activities, etc.), including live coverage, real-time posting, post-event amplification and reporting

Operations & Collaboration

• Schedule and publish all content using social management tools (e.g., Sprout Social, Hootsuite or similar)
• Coordinate closely with organizational partners, state teams, development, scholarship programs and external PR/communications vendors
• Track performance metrics, analyze insights and deliver regular reports and recommendations to leadership on engagement, growth and ROI
• Ensure all content complies with nonprofit best practices, brand guidelines and platform policies
• Some travel may be required from time to time to accompany the CEO on key events/speaking engagements, to capture content/post real-time

Knowledge, Skills and Abilities

• Exceptional writer and storyteller who can translate complex policy and data into emotionally resonant, shareable content. 
• Strategic thinker with hands-on execution style
• Collaborative team player who can coordinate across departments and with external partners
• High emotional intelligence and ability to represent the organization with professionalism and warmth
• Able to balance structure with agility in a fast-moving environment
• Comfort working within conservative or religious partner environments. 
• Thrives in a startup-like environment and embraces ambiguity. 

Requirements

• 5+ years of progressive social media management experience , preferably in nonprofit, education, advocacy or political/issue-based organizations
• Strong journalistic or professional writing background with a proven portfolio of compelling, story-driven content (writing samples or portfolio required)
• Demonstrated success managing multiple platforms (X, Facebook, Instagram, YouTube, LinkedIn) and growing audiences organically.
• Strong alignment with ACE’s mission, values, and founding principles. 
• Experience building and managing executive/CEO thought-leadership channels
• Experience managing multiple channels and content development and output during live events
• Excellent project management skills and comfort operating at a manager level with ability to own strategy while executing at a high volume
• Bachelor’s degree in journalism, Communications, English, Marketing or other related fields
• Experience with video content creation/editing and YouTube channel management (preferred, but not required)
• Knowledge of education policy and current events in K-12 space (preferred, but not required)
• Experience working in a national or multi-state organization (preferred, but not required)
• Technical aptitude and experience with platforms like Microsoft Office Suite (Sharepoint, Teams), all social platforms (LinkedIn, Facebook, Instagram, X), Sprout, and MarTech Project Management platforms. 

Location, Travel, and Reporting

• ACE's home office is located in the Denver Tech Center, in person candidates preferred, but open to remote work depending on experience
• Reports to Senior Director of Marketing & PR
• 25-33% travel throughout the year

FLSA Status: Full-time, Exempt

Compensation

Annual salary of $75,000 - $85,000 and eligible for annual performance bonuses, plus benefits package, which includes but is not limited to: 

• Medical Insurance (with generous employer contribution)
• Dental Insurance (with generous employer contribution)
• Vision Insurance
• Voluntary Life Insurance
• HSA, FSA, Limited FSA, and Dependent Care FSA pre-tax spending accounts
• Employee Assistance Program (EAP)
• Free, Employer-paid Short-term, Long-term, and AD&D insurance. 
• 401(k) with 6% employer match with immediate vesting
• Monthly cellphone stipend
• Scholarships for employee’s whose children are actively enrolled in a K-12 private school ($3,500/child, up to $10,500/year). 
• On-site amenities in Colorado Home Office
• Employer paid parking (in-office)
• Gym, café, and building security (in-office)
• In office coffee, snack bar, and walking treadmill (in-office)

Requirements: