Sales Counselor

Job Description

Job Description

Sales Counselor – Senior Living
Trail Ridge Senior Living Community | Sioux Falls, SD
Competitive Pay: $65,000–$74,000 annually + Structured Sales Bonus

Start a rewarding career as a Sales Counselor with Trail Ridge Senior Living Community. Help older adults and their families navigate one of life's most important decisions while building meaningful relationships and making a lasting impact.

At Trail Ridge Senior Living Community, you'll lead the sales and marketing efforts for our assisted living community by connecting with prospective residents, cultivating referral partnerships, coordinating events, and guiding families through the move-in process. If you're a relationship-driven sales professional with a passion for senior living and exceptional customer service, we'd love to have you join our team.

• Meaningful Work: Help seniors and their families find the right place to call home.
• Competitive Compensation: $65,000–$74,000 annual salary plus a structured sales bonus.
• Flexible Schedule: Core business hours with occasional evenings and weekends for community events and resident tours.
• Collaborative Team: Partner with community leadership and Home Office Marketing to drive occupancy and community engagement.
• Quick Hiring: Apply today and hear back within 48 hours.

• Serve as the primary on-site sales and marketing representative for the community.
• Build relationships with prospective residents, families, and referral partners using a consultative sales approach.
• Conduct personalized tours and guide prospects through the decision-making and move-in process.
• Manage inquiries, leads, follow-up activities, and waitlists using the community's CRM system.
• Develop and maintain referral networks through community outreach, presentations, and networking events.
• Plan and coordinate marketing events, educational programs, and promotional activities.
• Collaborate with Home Office Marketing to develop sales strategies, marketing campaigns, and community outreach initiatives.
• Monitor sales performance, occupancy trends, and prepare regular sales reports.
• Assist prospective residents with applications, contracts, financial information, and move-in documentation.
• Stay informed on local market trends and competitor offerings to support occupancy goals.

• Must be at least 18 years old .
• Bachelor's degree or equivalent experience required.
• Minimum 3 years of marketing and sales experience using a relationship-based sales approach.
• Supervisory experience preferred.
• Strong knowledge of sales, marketing, customer relationship management (CRM), and business development.
• Excellent communication, presentation, organization, and time management skills.
• Ability to build trust with prospective residents, families, referral partners, and healthcare professionals.
• Strong problem-solving skills with sound professional judgment and the ability to maintain confidentiality.
• Ability to work flexible hours, including occasional evenings and weekends for tours and special events.
• Willingness to travel locally for networking, outreach, and marketing activities.
• Fluent English communication required.

• Medical, Dental, and Vision Insurance
• 403(b) with Discretionary Employer Match
• Life & AD&D Insurance
• Short- and Long-Term Disability
• Accident & Critical Illness Insurance
• Employee Assistance Program (EAP)
• Paid Time Off

To apply, please complete the required questionnaire. We accept applications on a rolling basis.

We are an Equal Opportunity Employer and are committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, genetic information, marital status, veteran or military status, citizenship status, pregnancy (including childbirth, lactation, and related conditions), political affiliation, or any other status protected by applicable federal, state, or local laws. We are committed to providing an inclusive and accessible recruitment process. If you require accommodations during the interview process, please let us know. Reasonable accommodations will be provided upon request to ensure equal opportunity for all applicants.

Applicants may be subject to a background check. Employees in this position must be able to satisfactorily perform the essential functions of the position. If requested, this organization will make every effort to provide reasonable accommodations to enable employees with disabilities to perform the position’s essential job duties. As markets change and the Organization grows, job descriptions may change over time as requirements and employee skill levels evolve. With this understanding, this organization retains the right to change or assign other duties to this position.

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