Paid Media & Analytics Specialist (Part-Time)

Job Description

About the Role

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Walk West is seeking a Paid Media & Analytics Specialist who is equal parts campaign practitioner and measurement problem-solver. This part-time role will support the day-to-day management of paid media campaigns while helping ensure our tracking, analytics, reporting, and automation systems produce reliable, actionable data for clients.

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We are looking for someone who is comfortable moving between ad platforms, Google Tag Manager, GA4, dashboards, spreadsheets, APIs, and AI tools. The right person is detail-oriented, technically curious, proactive about finding issues, and capable of building practical systems that make our media work more accurate and efficient.

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This is a part-time position averaging 15-20 hours per week. We prefer candidates based in or near Raleigh, NC who can collaborate with the team locally as needed.

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What You’ll Own

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Tracking, Pixels & Measurement

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• Install, test, troubleshoot, and maintain pixels and conversion tags across Meta Pixel and Conversions API, LinkedIn Insight Tag, Google Ads, TikTok, and programmatic/DSP platforms.
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• Manage Google Tag Manager containers and GA4 events, key events, and conversion configurations across client websites.
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• Support server-side tracking and conversion API implementations so advertising platforms receive accurate, durable conversion signals for optimization and AI-driven bidding.
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• Build, document, and enforce UTM naming conventions across clients and channels.
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• Run tracking QA before campaign launches and conduct recurring monthly measurement audits to identify broken tags, data gaps, duplication, or attribution issues.
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Reporting & Automation

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• Build and maintain client dashboards in Looker Studio or similar reporting platforms.
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• Automate recurring data pulls and reporting workflows across paid media, social, analytics, and AI-search data sources.
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• Use AI tools to improve reporting efficiency, including drafting performance summaries, surfacing anomalies, and accelerating analysis for human review.
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• Produce accurate performance reports for paid media and social clients.
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• Build lightweight automations, workflows, and repeatable processes that reduce manual work and improve consistency across accounts.
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Paid Media Campaign Support

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• Help build, launch, manage, and optimize paid media campaigns across Google Ads, Meta, and LinkedIn.
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• Monitor budgets, pacing, performance, and campaign health; identify issues and flag meaningful changes or opportunities to the Integrated Media Manager.
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• Support campaign setup including audiences, targeting, conversion actions, creative trafficking, naming conventions, and quality assurance.
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• Make routine optimization recommendations based on performance data, client KPIs, and platform signals.
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• Maintain clean, organized campaign structures and documentation across client accounts.
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• Stay current on platform-native AI and automated campaign capabilities, including Google Performance Max and Meta Advantage+, and apply them thoughtfully.
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Analytics & Performance Insights

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• Monitor campaign pacing, performance, and anomalies and use AI-assisted alerts or automation where practical.
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• Conduct attribution and cross-channel performance analysis to help the team understand what is driving results.
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• Track referral traffic from AI platforms including ChatGPT, Perplexity, Gemini, and Copilot in GA4 for client accounts.
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• Translate data into clear observations and actionable recommendations for media and account teams.
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• Identify tracking discrepancies, reporting inconsistencies, and unusual performance patterns before they become larger client issues.
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• Partner with the Integrated Media Manager and broader client teams to improve measurement quality and campaign decision-making.
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Qualifications

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• 3-5 years of hands-on experience in paid media, digital analytics, and marketing measurement.
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• Demonstrated experience managing campaigns directly in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
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• Strong working knowledge of Google Tag Manager, GA4, conversion tracking, pixels, UTMs, and campaign measurement fundamentals.
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• Experience implementing or troubleshooting conversion APIs, server-side tracking, enhanced conversions, or similar first-party measurement approaches.
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• Experience building dashboards and recurring reports in Looker Studio or a comparable business intelligence/reporting tool.
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• Strong analytical skills with the ability to identify anomalies, interpret cross-channel performance, and communicate clear takeaways.
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• Comfortable using AI tools in daily work and building automations or workflows using tools such as Zapier, Make, scripts, APIs, or similar platforms.
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• Highly detail-oriented with a strong QA mindset, especially around campaign launches, tracking, and reporting accuracy.
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• Self-directed and comfortable managing priorities within a part-time schedule while communicating proactively with the broader team.
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• Based in or near Raleigh, NC preferred.
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