Senior Manager, Launch Program Management

Company DescriptionIt all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500 work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.Join us to put AI to work for people.Job DescriptionRole OverviewYou love the moment before launch.The strategy is set. The story is written. The clock is ticking. Hundreds of deliverables are moving across dozens of teams. Senior executives are watching closely. The market is waiting.And somehow, that's when you're at your best.The pace of innovation has never been faster. As AI transforms every industry, the ability to bring breakthrough products, solutions, and experiences to market with speed and precision has become a competitive advantage. At ServiceNow, launches are not isolated events.They are coordinated market moments that shape customer perception, drive adoption, and showcase the innovation powering the future of work.The Senior Manager, Launch Program Management sits at the center of those moments.As part of the Product & Solutions Marketing (PSM) Launch Office, this role partners closely with Launch Office leadership and fellow launch program managers to orchestrate ServiceNow's most strategic product launches and market activations. Working across Product and Solutions Marketing, Product Management, Brand, Digital, Global Communications, Customer Marketing, Sales Enablement, Field Marketing, Partner Marketing, Strategic Events, and Executive Leadership, you'll help ensure our biggest innovations reach customers with clarity, speed, and impact.This is not a traditional project management role. Success requires equal parts strategist, operator, problem solver, and conductor. You'll navigate ambiguity, manage competing priorities, anticipate risks before they materialize, and maintain calm when timelines compress and stakes rise.The ideal candidate is energized by complexity, obsessed with execution excellence, and motivated by ownership. They thrive in fast-moving environments, enjoy solving difficult coordination challenges, and love being on the front line of ServiceNow's most important company moments.Key ResponsibilitiesEnd-to-End Launch Program Leadership (75%)Lead planning and execution for Tier 1 and Tier 2 product launches and strategic market activation initiativesPartner closely with Launch Office leadership and fellow launch program managers to deliver ServiceNow's most important launch momentsBuild and manage integrated launch plans spanning multiple workstreams, stakeholders, milestones, dependencies, and critical pathsTranslate portfolio priorities into coordinated launch plans that align product readiness, marketing activation, executive communications, and field preparednessDrive launch readiness reviews, executive checkpoints, and decision-making forumsServe as the central orchestrator across launch workstreams, ensuring alignment, accountability, and timely delivery of commitmentsCoordinate execution across Product and Solutions Marketing, Brand, Digital, Creative, Communications, Customer Marketing, Sales Enablement, Field Marketing, Partner Marketing, Strategic Events, Product Management, and Analytics teamsFacilitate dependency management, issue resolution, and cross-functional alignment across multiple concurrent initiativesAnticipate and proactively mitigate risks, blockers, competing priorities, and execution gaps before they impact launch successLead launch-day command center activities and rapid-response coordination during critical market momentsPartner with workstream leaders to ensure launch activities ladder to the broader launch strategy and business objectivesLead planning, development, and execution of ServiceNow's twice-annual product release customer presentation, orchestrating cross-functional inputs and executive reviews to ensure a cohesive launch narrative aligned to company prioritiesPortfolio & Market Activation Management (10%)Manage a portfolio of concurrent launch initiatives across products, solutions, and strategic business prioritiesEvaluate launch sequencing, timing, audience impact, resource requirements, and activation dependencies across the broader launch calendarPartner with Launch Office leadership to connect product innovation with integrated market activation plansIdentify opportunities to maximize impact through coordinated launch moments, integrated storytelling, and portfolio-level planningEnsure launch activities are aligned across customer, partner, field, analyst, and media audiencesMonitor portfolio health and proactively surface tradeoffs, risks, and recommendations to senior leadershipExecutive Stakeholder Leadership & Continuous Improvement (15%)Develop executive-ready launch readiness materials, status reports, scorecards, dashboards, and recommendation packagesFacilitate alignment across senior stakeholders and drive decisions in complex matrixed environmentsTranslate operational complexity into clear, concise business insights for executive audiencesAnticipate escalation needs and proactively resolve issues before they impact launch outcomesLeverage AI tools and emerging technologies to improve planning efficiency, execution effectiveness, and decision-makingCapture lessons learned and continuously improve launch execution practices based on evolving market dynamics and organizational needsQualificationsExperience10+ years of experience leading complex marketing, product launch, program management, or business operations initiatives within enterprise technology organizationsProven success leading high-visibility product launches involving multiple cross-functional stakeholders and executive leadership teamsExperience managing large-scale programs with numerous concurrent workstreams, dependencies, and competing prioritiesDemonstrated ability to deliver results in fast-moving environments with compressed timelines and evolving business needsExperience developing executive communications, launch readiness reviews, business updates, and leadership presentationsExperience supporting large-scale customer events, major announcements, product launches, or strategic market momentsCore CompetenciesLaunch Program LeadershipSuccessfully leads complex launches from planning through market activation while maintaining alignment, momentum, and accountability across stakeholders.Program OrchestrationManages numerous workstreams, dependencies, and stakeholders while maintaining focus on business outcomes and launch excellence.Portfolio ThinkingUnderstands how individual launches fit within broader company priorities, product roadmaps, customer journeys, and market activation strategies.Executive PresenceCommunicates with confidence and clarity, facilitating decisions and alignment across senior leadership teams.Strategic AgilityOperates effectively in environments with changing priorities, emerging opportunities, compressed timelines, and incomplete information.Stakeholder InfluenceBuilds trust quickly and drives alignment across organizations without direct authority.Differentiating AttributesThrives in high-pressure, high-visibility environments where launch success has meaningful business impactDemonstrates exceptional ownership and accountability, operating with minimal direction while keeping stakeholders informedEnergized by launch days, company announcements, executive reviews, and fast-moving market momentsCombines meticulous attention to detail with the ability to see the broader strategic pictureMaintains composure, sound judgment, and decision-making under pressurePassionate about bringing innovation to market and helping customers realize value fasterAI-native mindset, continuously seeking opportunities to improve execution speed, quality, and scaleRelentless follow-through and bias for action, driving initiatives to completion despite obstacles and ambiguityEnjoys solving complex coordination challenges and bringing order to fast-moving environmentsTechnical SkillsExpert in Microsoft Loop, PowerPoint, Excel, and collaborative productivity platformsStrong proficiency with project and program management tools such as Workfront, Asana, Monday.com, Smartsheet, Wrike, or similarExperience leveraging AI to improve workflow efficiency, planning, content development, or operational executionExperience building executive dashboards, launch scorecards, and program reportingStrong analytical and organizational skills with the ability to synthesize large amounts of information into actionable insightsWhy This Role MattersThe Launch Office is the engine that connects innovation to market impact.As ServiceNow accelerates its AI innovation agenda, the volume, speed, and importance of launches continues to increase. Bringing the right innovations to the right audiences at the right time requires disciplined orchestration, exceptional collaboration, and flawless execution.This role helps ensure ServiceNow's most important product innovations become successful market moments, accelerating customer awareness, adoption, and business impact while strengthening ServiceNow's position as the AI platform for business transformation.For positions in this location, we offer a base pay of $148,900 - $232,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.Additional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact View email address on click.appcast.io for assistance. Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. 2026 Fortune Media IP Limited. All rights reserved. Used under license.SummaryType: Full-timeFunction: MarketingExperience level: Not ApplicableIndustry: Information Technology And Services