Director, Events

Built on service. Powered by people. Impact was built differently: invest in great people, trust them to do great work, and deliver the kind of service clients remember. That approach helped us grow from a small office technology company into a national managed services provider, while remaining privately owned and people-first. What makes Impact special is that growth has never come at the expense of the values that got us here. We continue to reinvest in our people, our capabilities, and the opportunities ahead so employees can grow alongside the business. We've built something special, but we're far from finished. The people who join Impact now will help define what comes next. Job Overview The Director of Events is a senior marketing leader responsible for shaping and driving Impact's enterprise-wide event strategy across the full revenue funnel. Reporting to the Chief Marketing Officer, this role leads the events function and owns the full lifecycle of event programs, from strategic planning and audience promotion through on-site execution, post-event nurture, and performance reporting. This is a high-impact, quota-carrying role accountable for event-sourced and event-influenced lead targets, pipeline contribution, and revenue outcomes. The ideal candidate is a strategic operator who can build scalable programs, lead cross-functional partners, and use CRM, marketing automation, and AI-enabled workflows to improve event quality, speed, and measurable ROI. Our North Star: Client Centricity Responsibilities Own and evolve Impact's full-funnel event strategy, aligning the annual events calendar to revenue goals, segment priorities, and marketing objectives. Lead, coach, and develop the events team while establishing scalable processes, playbooks, and best practices that improve execution quality and team efficiency. Partner with the CMO and leaders across Sales, Demand Generation, Content, Design, Media, Marketing Operations, RevOps, Customer Success, and executive leadership to connect event investment to pipeline and growth priorities. Plan and oversee internal and external programs, including trade shows, executive roundtables, VIP client events, customer and partner events, demand-generation roadshows, webinars, virtual programs, sales kickoffs, and company events. Design integrated pre-event and post-event digital campaigns, including ABM outreach, personalized audience targeting, multi-touch promotion, persona-based lead nurture, on-demand content promotion, and sales follow-up plays. Develop and manage ABM nurture programs tied to event cohorts, funnel stage, persona, and priority accounts to accelerate pipeline velocity. Own event-level lead targets and reporting frameworks that track registrations, attendance, engagement, MQLs, opportunities, pipeline contribution, and revenue influence. Ensure proper CRM hygiene, lead routing, dashboarding, and post-event analysis so senior stakeholders have clear visibility into event performance and ROI. Manage the events budget, including forecasting, tracking, purchase orders, invoice reconciliation, vendor relationships, venue relationships, contract negotiations, financial reporting, and event technology partners. Identify cost efficiencies without compromising event quality, attendee experience, and business impact. Serve as senior onsite lead for key events, ensuring strong execution, clear communication, and an exceptional attendee experience. Serve as a visible AI advocate within the events function, championing adoption of AI tools across the team and helping direct reports build AI fluency in their day-to-day workflows. Actively use AI tools to elevate event planning and execution, including AI-assisted content generation, audience research, post-event reporting, attendee experience design, personalized messaging sequences, dynamic content generation, and automated follow-up workflows. #J-18808-Ljbffr Impact Networking, LLC