Product Marketing Manager

Overview Join to apply for the Product Marketing Manager role at Kleer and Membersy . At Clerri, we're a team of builders, believers, and bold thinkers driven by one mission: to remove the barriers between patients and providers through memberships that improve access to care and help practices thrive. Simply put, we bring care closer. Backed by a smart platform and a thoughtful team, we deliver the most trusted solution in the market. As a Product Marketing Manager , you will play a pivotal role in shaping how Clerri brings our products and features to market and communicates their value to dental practices of all sizes. You'll serve as the critical link between Product, Sales, Customer Experience, and Marketing, ensuring our solutions are positioned to resonate with both B2B and B2B2C audiences—from DSOs and multi-unit practices to the patients they serve. This role requires a balance of strategic thinking and hands-on execution, collaborating across departments to deliver messaging, launches, and programs that drive awareness, adoption, and growth. This position will report directly to the Senior Manager of Product and Customer Marketing. This position offers a base salary of $100,000, a variable compensation package of $10,000 and company equity. Day-to-Day / Responsibilities Product Positioning & Messaging: Develop and refine value propositions, messaging frameworks, and positioning for new and existing products to resonate with both B2B (dental practices/DSOs) and B2B2C (patients) audiences. Go-to-Market (GTM) Planning: Lead the planning and execution of product launches, coordinating timelines, deliverables, and communication plans. Collaborate with Product, Sales, and Customer Success to ensure internal teams are equipped for successful rollouts. Develop launch materials such as sales decks, feature briefs, FAQs, and internal training content. Sales Enablement: Create impactful sales enablement tools—pitch decks, battle cards, competitive comparisons, and objection handling guides—that empower sales teams to articulate value and close deals. Provide ongoing training to Sales and Customer Success teams to ensure consistent product narratives. Market and Customer Insights: Conduct market, competitive, and customer research to inform positioning, messaging, and go-to-market strategies. Gather customer insights to inform product decisions and improve the customer experience. Content & Thought Leadership Collaboration: Partner with the Content Manager and broader Marketing team to identify key themes, topics, and stories for thought leadership and content marketing. Provide subject matter expertise, messaging frameworks, and market insights to ensure content accurately reflects product value and market trends. Review and refine content to align with product positioning and strategic goals. Performance Tracking: Track and analyze the effectiveness of product launches, campaigns, and sales enablement efforts. Present insights and recommendations to leadership to optimize future GTM activities. To Be Successful You are passionate about your work and driven to succeed. 3–5+ years of experience in product marketing, preferably in B2B SaaS or healthcare technology. Strong skills in messaging, positioning, and translating technical concepts into business value. Excellent project management skills; able to juggle multiple priorities and meet deadlines. Skilled communicator and storyteller—adept at tailoring messages to different audiences (both B2B and B2C). Comfortable working cross-functionally with Product, Sales, Marketing, and Customer Success teams. Analytical mindset with the ability to draw insights from data to inform decisions. Familiarity with tools like Salesforce, HubSpot, and marketing enablement platforms. Experience creating customer-facing content and sales enablement materials. Bonus points if you have experience working in dental, healthcare, or membership-based businesses. You are legally authorized to work permanently in the US without employer sponsorship. Your degree in any field is acceptable; we value diverse backgrounds. To Thrive We're a forward-thinking, passionate, and values-driven team that leads with empathy. If the following describe you, you won't just settle in—you'll thrive with us. You are a self-starter with the ability to "figure it out" but not afraid to ask questions. You're energized by ambitious goals and love pushing the boundaries of what's possible. You enjoy digging into customer conversations to surface messaging insights. You think beyond the internal rollout—focusing on how launches resonate with customers and the market. You like to test, tweak, and try again. We value failing fast and learning faster. You believe in delivering real value, not just checking boxes. You value respect and dignity in the workplace, and you contribute to an inclusive culture. Our Advantage If you're asking what the perks of working with us are, we've got you covered. We've been named to the Inc. 5000 list three years in a row — we're growing fast and just getting started. You'll receive equity in the company. Innovation is in our DNA — we're building solutions that matter today and shape the future for providers and patients. We stand behind and celebrate our core values. We're transforming how care is accessed and sustained, starting with dental. We put customers at the center of everything we do — every process, product, and decision is driven by what best serves them. Honest, two-way communication is how we operate; every voice matters, and great ideas can come from anywhere. We celebrate individuality and diversity; bring your authentic self to work and we all benefit. Culture with opportunities to connect in-person and virtually. Benefits include health, 401k match, wellness, disability, employee discounts, flexible PTO, compassionate leave, and more. Our Commitment to You Be yourself. Always. We want you to apply even if you do not meet every requirement. We are committed to building an inclusive, varied culture that welcomes, promotes, supports, and celebrates the diverse backgrounds of our employees. It is what drives innovation, ignites creativity, and ultimately gives us a competitive advantage. We want you to be you — because how boring would life be if we were all the same? About Us Clerri is the leading Care Membership Platform for dental practices, helping them grow by filling schedules with loyal, cash-paying patients. Our smart, compliant, and automated platform empowers practices to reduce their reliance on insurance, build recurring revenue, and improve access to care for all. Trusted by 20,000+ dentists nationwide, Clerri brings patients closer and helps practices thrive. Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Technology, Information and Internet #J-18808-Ljbffr Kleer and Membersy