Retail Store Sales Associate
ECHL Inc.
Retail Store Sales Associate
The Retail Store Sales Associate serves as a brand ambassador for the hockey team by delivering exceptional customer service and creating memorable fan experiences. This position is responsible for assisting customers with merchandise purchases, maintaining store presentation standards, processing transactions, and supporting game day and special event retail operations.
Key Responsibilities
Greet and engage fans, guests, and customers in a friendly and professional manner. Assist customers in selecting team merchandise, apparel, souvenirs, and other retail products. Provide knowledgeable information regarding product features, sizing, pricing, and promotions. Operate point-of-sale (POS) systems accurately and efficiently while handling cash, credit card, and mobile payments. Maintain store cleanliness, organization, and visual merchandising standards. Restock merchandise and monitor inventory levels. Assist with receiving, unpacking, and organizing shipments. Promote season-specific merchandise, special offers, and new product launches. Support retail operations during hockey games, tournaments, community events, and special promotions. Resolve customer questions and concerns professionally and escalate issues when necessary. Help achieve individual and team sales goals. Adhere to company policies, cash handling procedures, and loss prevention practices.
Required Availability
Must be available to work a flexible schedule, including evenings, weekends, holidays, and all home game days. Availability for special events, playoff games, tournaments, community appearances, and promotional events is required as scheduled. Must be able to work shifts that may begin before store opening and extend after store closing to support event operations, inventory, and merchandising activities. Part-time associates are expected to maintain a minimum availability of 15-20 hours per week, including at least two weekend shifts and the majority of home game dates. Blackout dates during the hockey season may be limited due to business demands, particularly during opening weekend, holiday periods, rivalry games, playoffs, and other high-attendance events. Reliable transportation is required to ensure timely arrival for scheduled shifts.
Required Availability Statement: Applicants must have a strong commitment to working hockey game days and major team events. Due to the nature of the sports and entertainment industry, game-day availability is considered an essential function of this position.
Qualifications
Required High school diploma or equivalent preferred. Previous retail, customer service, or sales experience preferred. Excellent communication and interpersonal skills. Strong customer-focused attitude and enthusiasm for delivering exceptional service. Ability to work in a fast-paced environment. Basic math and cash handling skills. Reliable attendance and punctuality.
Preferred Knowledge of hockey and the team's brand, players, and organization. Experience working with POS systems. Experience in sports, entertainment, or event-based retail operations.
Work Environment
This position operates in a hockey arena team store and other retail locations associated with the organization. Employees should expect a dynamic, fan-focused environment, especially during game days and special events.
Physical Requirements
Ability to stand and walk for extended periods. Ability to lift and carry up to 25 pounds. Ability to bend, reach, and move merchandise throughout the store. Ability to work evenings, weekends, holidays, and game days.
Competencies
Customer Service Excellence Sales and Upselling Skills Teamwork and Collaboration Attention to Detail Dependability Positive Attitude Problem Solving
Equal Opportunity Statement
The organization is committed to creating an inclusive environment for all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law.
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