Marketing Manager - Boston, New York, Washington, D.C.

The Marketing Manager develops and executes marketing initiatives while collaborating closely with attorneys, Business Development teams, and Marketing and Communications colleagues across the firm. Reporting to the Associate Director, Brand and Integrated Marketing, this role serves as a marketing partner to practices and industries, managing integrated, multichannel marketing initiatives that elevate the firm’s brand, strengthen market visibility, execute marketing initiatives that support practice and industry go-to-market objectives, and drive business outcomes. The Marketing Manager manages the development, execution, promotion, and measurement of thought leadership content, events, and other integrated marketing initiatives designed to engage priority audiences and support firm growth. Responsibilities: Integrated Marketing Planning & Execution Manage and execute integrated marketing initiatives aligned with firm priorities and practice and industry goals, in collaboration with Business Development teams and attorneys. Develop structured marketing plans, timelines, and workflows to ensure seamless execution across channels. Develop and manage thought leadership content plans that support practice objectives, strengthen market visibility, and enhance the client and prospect experience. Manage marketing planning and execution — including audience engagement plans, messaging, and promotional campaigns — for webinars, client programs, large-scale receptions, and other industry events. Guide content through its full life cycle, including planning, development, review, publication, promotion, measurement, and repurposing across channels. Collaborate with and guide Creative and Editorial teams to produce high‑quality, client‑centered thought leadership, digital assets, and collateral. Collaborate with the firm’s social media lead to execute practice- and event‑specific social media approaches and advise attorneys on visibility opportunities aligned with best practices and evolving audience behavior. Evaluate marketing initiative performance and prepare reports, insights, and recommendations to inform future initiatives. Resolve challenges proactively by identifying bottlenecks and escalating when needed. Digital Marketing & User Experience Develop channel‑specific content and messaging that effectively adapts thought leadership, event content, and firm initiatives across web, email, social media, video, paid search, and other digital marketing channels, while focusing on SEO/AEO/GEO. Apply client‑centered design and digital best practices to enhance marketing touchpoints across email, web, social media, thought leadership, and event assets. Collaborate with Marketing, Communications, Creative, Editorial, and MBD Technology teams to ensure user‑informed design choices and cohesive audience experiences, and to help establish and follow best practices. Manage the development of practice and industry pages, event landing pages, microsites, digital assets, email campaigns, and promotional materials that support thought leadership content, events, marketing campaigns, and brand objectives. Evaluate and refine digital journeys to improve audience engagement and conversion, as well as overall user experience. Leverage analytics and audience insights to assess performance and inform future thought leadership content, event, and other marketing strategies. Cross-Functional Collaboration & Alignment Align objectives, priorities, and messaging with Business Development teams and attorney stakeholders. Facilitate collaboration with internal stakeholders to ensure consistent brand expression, strategic alignment, and effective execution across channels. Partner with Marketing and Business Development colleagues to prepare and deliver presentations and recommendations to stakeholders. Coordinate and delegate tasks effectively across internal partners and external vendors to maintain workflow efficiency. Manage and help develop junior Marketing professionals, including assigning responsibilities, setting performance goals, and providing regular coaching and feedback. This role requires 60% in-office presence; remote work is permissible 40% of the time. Qualifications: 6+ years of experience in marketing, brand, or integrated communications, ideally within a law firm, professional services firm, or similarly complex organization. Demonstrated ability to develop, manage, execute, and evaluate multichannel marketing initiatives. Experience developing and executing thought leadership content plans and marketing promotional plans for webinars, client programs and receptions, and other event marketing initiatives. Understanding of digital marketing principles, SEO/AEO/GEO, user experience, and emerging trends. Experience synthesizing information and preparing clear briefs, reports, and recommendations. Experience leveraging AI‑enabled tools to improve marketing effectiveness, efficiency, and decision‑making while maintaining strong judgment, human‑centered thinking, audience focus, and quality standards across all work product. Ability to build strong and trusted relationships and collaborate with attorneys and Business Development, Events, and Marketing colleagues, while managing multiple stakeholders and priorities. Exceptional attention to detail and project management skills. Excellent communication, writing, and editing skills, with experience translating complex subject matter into clear, audience‑focused content. Demonstrates a strong sense of project ownership and accountability, with the flexibility to work outside of regular business hours as needed to support business priorities and time‑sensitive opportunities. Ability to thrive in a fast‑paced, matrixed environment and adapt to shifting priorities. Experience supervising or mentoring junior marketing professionals preferred. This job description is a general description of the types of responsibilities that are required of an individual in this job. It is not intended to be a complete list of the responsibilities, duties and skills that may be required for this job. Physical Demands: This position requires sitting or standing for long periods of time and the continuous operation of standard office equipment, such as computers, keyboards and phones. It also requires mobility sufficient to perform certain job functions, such as getting to photocopiers/scanners/fax machines, and regular bending, reaching, lifting, stooping and occasionally pulling, pushing and/or lifting items that weigh up to 25 pounds. The salary range for this position in each office location is: -Boston, Washington, D.C.: $125,000- $160,000 -NY: $135,000-$165,000 This position is bonus eligible. Mintz offers a comprehensive benefits package. Privacy Notice for California Applicants #J-18808-Ljbffr