Senior Product Marketing Manager

Role Description

We are looking for a Senior Product Marketing Manager to drive go-to-market strategy across VTEX's platform portfolio. This is a builder's role: you set the strategy and execute it yourself, working at the center of product, growth, and sales in a fast-moving, global environment. You will define how we position our solutions, craft messaging that resonates with buyers, drive adoption across the existing VTEX customer base, and contribute to new customer acquisition.

We need someone who takes ownership, drives initiatives independently, and can translate complex product capabilities into clear, compelling narratives. You will work closely with product managers, sales, and growth teams, so the ability to build trust quickly and drive alignment across teams, from regional sales to product leadership, without relying on formal authority is essential.

Qualifications

• Strong experience in product marketing, with a strong track record in enterprise B2B SaaS.
• Track record of independently building and owning PMM programs from zero, not just contributing to existing ones.
• Demonstrated ability to develop product positioning and messaging from scratch, not just execute on existing frameworks.
• Deep grasp of positioning and messaging as a craft.
• Copywriting instincts: knows what makes a headline land, a CTA convert, and a one-pager worth reading.
• Strong structured thinking: able to take ambiguous problems, define a clear approach, and deliver without constant direction.
• Experience managing executive stakeholders and operating in cross-functional, fast-moving environments.
• AI-native: actively uses AI tools to increase the quality and speed of work.
• Excellent written communication in English and Portuguese.
• Data-driven: uses insights to define strategy, challenge assumptions, and prioritize ruthlessly.
• Digital commerce experience is preferred; familiarity with conversational commerce or customer engagement platforms is a plus.

Requirements

• Own positioning and messaging.
• Build and maintain the positioning source of truth across VTEX's platform portfolio.
• Develop differentiated messaging for each solution tailored to target personas, markets, and industries.
• Lead go-to-market strategy and product launches.
• Own end-to-end GTM planning, from aligning phased roadmaps with product teams to executing launches and enabling regional marketing, sales, and growth teams globally.
• Define the ICP and drive market intelligence.
• Establish and refine the Ideal Customer Profile.
• Conduct ongoing competitive and market analysis to sharpen product differentiation.
• Drive adoption and acquisition.
• Develop programs that move prospects through the funnel and accelerate adoption among existing VTEX merchants.
• Create sales collateral and enablement materials.
• Produce content needed by Growth and Sales: sales playbooks, pitch narratives, one-pagers, battle cards, demo scripts, and website copy.
• Communicate product releases.
• Ensure that product updates and releases are translated into clear, timely communications for both internal teams and external audiences.

Benefits

• Annual profit-sharing program and equity eligibility.
• Health, dental, and life insurance with national coverage provided by VTEX.
• Annual budget for professional development in Tech.
• Language development incentive program (English, Spanish, Portuguese).
• Flexible meal allowance.
• Extended parental leaves.
• Child-care assistance.
• Flexible work schedule and remote-first culture.
• Financial assistance to build your work-from-home setup.
• Wellness program.
• Free shipping on 1000+ VTEX stores.