Aisle 518 Strategies: Senior Digital Advertising Strategist

Senior Digital Advertising Strategist

Aisle 518 Strategies has a fully remote workforce, and roles are open to candidates across the United States.

Job Responsibilities

What are you bottom-line responsible for?

Managing several accounts, including large-scale ones, with a high degree of autonomy, while also training and managing junior staff.

Expected Outcomes

• Lead digital ad campaign strategy, execution, and optimization focusing on creative approach, audience development, placements, a/b tests, platforms, and thresholds for success across multiple statewide and/or national advertising campaigns

• Lead in experimentation with new platforms, tactics, and strategies.

• Create reports, verify for accuracy, and provide analysis on campaigns to Aisle 518 leadership and clients

• Work collaboratively with internal teams and colleagues to drive advertising results and to anticipate client needs ahead of key moments.

• Relentlessly identify opportunities for online advertising to achieve client outcomes, and also develop strategies with clients that integrate digital advertising into other political/organizational departments such as email & SMS marketing, tv, organizing, comms, etc.

• Mentor and train (including as a manager) staff on digital marketing strategies, tactics, and processes as needed.

• Help identify new business opportunities and work with leadership to develop them.

What approaches are key for success in this role?

• Meticulous attention to detail & high degree of organization

• Being proactive, especially in pushing for scale wherever possible, managing clients, and experimentation.

• Being over communicative

• Willingness to ask questions

• Having a client-education mindset

• Offering consistent support to more junior staff

• Being willing to pitch in however needed; trafficking and optimizing is a core part of your job, not "gruntwork" that is beneath you

What do I need from my manager/team to succeed:

• Clear and consistent feedback.

• Coaching on client management/communication situations.

• QAs on writing and trafficking.

• Training on specific and very niche aspects of the job, including launching political campaigns, some CRM management, etc.

• Training and regular support on managing staff.

Qualifications

• 3-4+ years of professional experience running and trafficking large direct response marketing campaigns with a focus on Facebook, Google Ads, Google Marketing Platform and/or Twitter advertising

• At least one cycle working on a political campaign, at a political organization, or within a firm that works with one of those two

• Experience talking campaign or organizational leaders through the results of direct response marketing campaigns

• Experience using constituent relationship management software such as Blue State Digital, NGP, ActionKit, Salesforce or other platforms

• Experience in report template design, data visualization, and presentation design a plus

• Impeccable attention to detail and metric-driven analytical thinking

Salary and Benefits

Aisle 518 is committed to providing a strong benefits package for employees. Below, you will find information on the starting salary for this role as well as select benefits in our current benefits package.

• Salary: $78,000 to $90,000 (depending on experience)

• 100% employer-paid health, dental, and vision plans

• Supplemental mental health care coverage

• Optional Health FSA and Dependent Care FSA accounts

• Cell phone allowance

• Student loan reimbursement allowance

• Gym reimbursement allowance

• 401K with up to 5% matching

• Minimum of 15 flexible, paid time off days each year, not including holidays

• Open leave policy for illness or childcare needs

• Minimum of 12 weeks paid parental leave

Aisle 518 is a unionized workplace organized with Campaign Workers Guild. This role is a member of the bargaining unit.