Director of Commercial Strategy

Director Of Commercial Strategy

The Director of Commercial Strategy serves as the senior commercial leader for Chteau lan Winery & Resort and Hampton Inn Braselton, responsible for developing and executing integrated strategies that maximize total resort profitability, market share, and long-term asset value. This executive leadership role oversees the integrated commercial functions of Sales, Marketing, Catering & Conference Services, Public Relations, and Business Development, while partnering closely with Revenue Management and Distribution to align pricing strategy, channel optimization, and demand generation initiatives. The role is accountable for driving enterprise-wide revenue performance across guestrooms, group sales, meetings and events, catering, winery programming, golf, spa, food and beverage outlets, memberships, and all ancillary resort revenue streams. As a key member of the Executive Committee, the Director of Commercial Strategy partners with the General Manager, ownership, corporate leadership, and operational leaders to develop data-driven strategies that strengthen market positioning, optimize business mix, and deliver sustained financial performance. The ideal candidate is a visionary commercial executive with demonstrated success leading luxury resort, destination, or complex hospitality assets. This individual combines strategic insight, analytical rigor, and inspirational leadership to build high-performing commercial cultures and drive sustainable revenue growth.

Education and Experience:

• Bachelor's degree preferred
• 710+ years of progressive hospitality commercial leadership experience
• Luxury resort, independent hotel, destination resort, winery, or complex hospitality experience strongly preferred
• Demonstrated success leading multi-disciplinary commercial teams including Sales, Marketing, Catering and/or Revenue
• Proven track record of driving market share growth, revenue optimization, and asset value enhancement
• Experience presenting strategic business plans and performance results to ownership groups and executive leadership

Knowledge, Skills and Abilities:

• Proficiency in Microsoft Office Suite (CoPilot, Excel, Word, PowerPoint) and hospitality systems including Delphi and Opera
• Experience with 3rd party tools including Cvent suite of products, TravelClick Demand And Agency, and Knowland Cendyn
• Strong financial acumen with the ability to interpret budgets, forecasts, and market data to drive commercial decision-making
• Deep expertise in hospitality commercial strategy including sales, marketing, segmentation, demand generation, and revenue optimization principles
• Demonstrated ability to collaborate effectively with Revenue Management and Distribution partners to align pricing, inventory strategy, and channel performance with commercial objectives
• Strong leadership capability with experience building and leading high-performing commercial teams in luxury or resort environments
• Advanced communication and presentation skills with the ability to influence ownership, executive leadership, and cross-functional stakeholders
• Proven ability to develop and sustain high-value relationships with clients, partners, community stakeholders, and industry organizations
• High emotional intelligence with the ability to exercise diplomacy, discretion, and sound judgment in complex business environments
• Strategic thinker with the ability to translate market intelligence into actionable commercial strategies
• Strong organizational and prioritization skills with the ability to manage multiple initiatives in a fast-paced resort environment
• Ability to adapt communication style to effectively engage ownership, executives, associates, clients, and external partners

Compensation:

Tipped/Service Charge Eligible? NoDiscretionary Performance Bonus Eligible? Yes

Benefits:

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you! For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.