Marketing Copywriter

Job Description

Job Description

Who We Are

TomFerry is the #1 coaching company in real estate, dedicated to raising industry standards by driving success for its members, employees, and partners. Our people are the cornerstone of our success, and we’re continually seeking passionate, driven individuals to join our team. If you’re ready to make an impact and grow with a company that values collaboration, service, and a commitment to excellence, we’d love to have you on board!

About the Role

We're looking for a talented and versatile Marketing Copywriter who can bring our brand to life through compelling, conversion-focused content across every stage of the customer journey. This role is responsible for creating engaging copy that supports marketing campaigns, product launches, events, client communications, and internal initiatives.

The ideal candidate is equal parts storyteller, strategist, and editor—someone who understands how to craft messaging that resonates with different audiences while maintaining a consistent brand voice. You'll collaborate closely with marketing, coaching, events, and creative teams to develop content that drives awareness, engagement, retention, and growth.

This role also requires comfort working with AI-powered writing tools to increase efficiency while maintaining high standards for quality, accuracy, and brand consistency.

What You'll OwnContent Creation & Campaign Execution

• Write compelling, conversion-focused copy across multiple marketing channels and campaigns.

• Develop content for email campaigns, landing pages, paid advertisements, social media, webinars, video scripts, event promotions, podcasts, websites, and other marketing initiatives.

• Produce content that supports prospects, clients, coaches, and internal stakeholders.

• Leverage AI writing tools to accelerate content production while ensuring quality, accuracy, and brand alignment.

• Maintain a consistent content cadence across active campaigns and marketing channels.

Brand Messaging & Voice Development

• Help define, document, and maintain brand voice, messaging frameworks, and tone guidelines.

• Create messaging playbooks and content standards that support consistency across teams and platforms.

• Develop audience-specific messaging tailored to different customer personas and stages of the buyer journey.

• Ensure all content reflects the company's positioning, values, and strategic objectives.

• Write in the voice of Tom Ferry and other company leaders when needed, adapting tone and style appropriately.

• Stay current on platform trends, content best practices, and emerging communication strategies.

Campaign Optimization & Conversion Strategy

• Create acquisition, engagement, retention, and reactivation messaging across the customer lifecycle.

• Write and optimize ad copy, email subject lines, calls-to-action, landing pages, and promotional content.

• Partner with design and creative teams to ensure copy and visuals work together effectively.

• Apply SEO best practices to improve search visibility and organic performance.

• Continuously refine messaging based on campaign results, audience insights, and performance metrics.

Performance & Continuous Improvement

• Review content performance and recommend testing opportunities to improve engagement and conversions.

• Analyze campaign results and audience feedback to strengthen messaging effectiveness.

• Bring a data-driven mindset to content development and optimization.

• Stay current on marketing trends, AI tools, and content innovations that can improve efficiency and results.

Collaboration & Content Operations

• Collaborate closely with marketing, coaching, events, sales, and creative teams.

• Edit, proofread, and fact-check content for accuracy and consistency.

• Support content planning, campaign execution, and cross-functional initiatives.

• Adapt quickly to shifting priorities and deadlines while maintaining quality standards.

• Contribute ideas that help drive audience growth, engagement, and revenue.

Who You Are

• A strong writer with exceptional attention to detail and a passion for storytelling.

• Experienced in developing content that drives engagement, conversions, and customer action.

• Skilled at balancing creativity with strategy and business objectives.

• Comfortable working across multiple projects and deadlines simultaneously.

• Curious, proactive, and eager to continuously improve your craft.

• Collaborative and receptive to feedback.

• Able to maintain a consistent brand voice across diverse channels and audiences.

• Comfortable utilizing AI tools as part of a modern content creation workflow.

Requirements

• 3–5 years of copywriting experience in a marketing, agency, or in-house environment.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field preferred.

• Exceptional writing, editing, and proofreading skills.

• Experience writing across multiple channels, including email, web, paid media, social media, and video.

• Familiarity with AI writing tools such as ChatGPT, Claude, Jasper, or similar platforms.

• Understanding of SEO best practices and content optimization.

• Experience developing messaging frameworks, brand voice guidelines, and content standards.

• Strong collaboration and project management skills.

• Experience working within content management systems (CMS) and email marketing platforms is a plus.

• Ability to interpret performance data and apply insights to improve content effectiveness.

Why Join Us?

At TomFerry, you’ll enjoy a dynamic hybrid work environment, collaborating in the office Monday through Thursday and working remotely on Fridays. Our team thrives in a business-casual, upbeat atmosphere where high performance and innovation are celebrated.

We offer a comprehensive benefits package, including:

• Health Coverage: Medical, vision, and dental insurance starting after 60 days

• Retirement Plan: 401(k) with employer contributions

• Generous PTO: 3 weeks of paid time off plus 10 paid holidays

• Competitive Compensation: Base salary with performance-based incentives and annual discretionary bonuses

• Team Culture: Celebratory lunches, team-building events, and a commitment to fostering strong interpersonal connections

If you're passionate about creating content that connects, converts, and inspires action, we'd love to hear from you.