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Media Manager - Oral Care

Procter & Gamble

Job Description P&G is looking for a Media Manager to join our North America Oral Care team. Job Location

MASON BUS AND INNOVATION CTR

Key Responsibilities Paid Media Campaign Build & Activation Excellence Build, launch, and manage end‑to‑end paid media campaigns across Meta, TikTok, Google (Search, Display, YouTube), Snap, Pinterest, and The Trade Desk Execute campaigns aligned to defined objectives (Reach, Awareness, Traffic, Retailer, Engagement) to include Paid and Owned activations Set up audiences, pixels, conversion events, placements, budgets, pacing, and flights Apply platform best practices to ensure clean, compliant, and scalable campaign builds Asset, Audience & Signal Setup Own end‑to‑end setup of creative assets, formats, message variations, and platform‑specific specs Activate approved audience strategies (1P, 2P, 3P, contextual, retailer, lookalikes) Ensure accurate tagging, trafficking, naming conventions, and taxonomy for reporting and learning Partner with Brand, Content, and Analytics to ensure assets and audiences align to objectives In‑Flight Optimization & Performance Management Actively optimize campaigns in‑flight to improve efficiency and effectiveness (bidding, targeting, creative rotation, frequency management, pacing) Identify performance drivers and apply quick‑turn optimizations Troubleshoot delivery, pacing, and platform issues in real time Make disciplined trade‑off recommendations within approved frameworks Measurement, Reporting & Learning Translation Produce clear, accurate campaign reporting across platforms, objectives and creative Analyze performance against KPIs (CPM, CPV, CTR, CPC, ROAS, retailer traffic, etc.) Translate results into concise insights, optimizations, and recommendations. Strong Communication of recommendation to business owner Codify repeatable learnings into playbooks, guidelines, and future briefs Ways of Working, Compliance & Quality Control Execute within established governance, brand, and compliance guardrails Ensure campaigns are implemented accurately against approved plans and budgets Maintain disciplined QA across tracking, assets, and setups Partner with Media Leads and Analytics to evolve execution best practices Job Qualifications Media Execution & Optimization - Independently builds, launches, optimizes, and manages paid media campaigns across major platforms, applying best practices to drive performance against defined objectives. Digital Platform Fluency (Meta, TikTok, Google, YouTube, Snap, Pinterest, TTD) - Demonstrates deep working knowledge of platform mechanics, formats, targeting options, and optimization levers; applies platform‑specific choices with confidence. Applied Analytics & Performance Interpretation - Reads performance signals accurately, identifies drivers of success or underperformance, and translates data into actionable optimization steps and learning summaries. 1‑2 years relevant experience Bachelor's degree Compensation Starting Pay/Salary Range: $85,000 – $122,200 Employment Information Job Schedule: Full time Job Number: R000149973 Job Segmentation: Experienced Professionals Starting Pay / Salary Range: $85,000.00 - $122,200.00 / year Benefits & Inclusion We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please see the FAQ section of the career site. Procter & Gamble participates in e-verify as required by law. Qualified individuals will not be disadvantaged based on being unemployed. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. #J-18808-Ljbffr Procter & Gamble

Vacancy posted more than 2 months ago

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