Associate Director, Campaign Development Lead - HIV

Job Description Role Summary: Our Digital team is innovating how we understand our patients and their needs. Working cross functionally, we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies. What happens when you take the lean, agile approach to digital marketing and apply it to pharma? A greater positive impact, on more lives, in less time. It's happening right here, right now—and your chance to craft a career that matters, to be a catalyst for change, and inspire hope in patients who need it most. Why Join Our Digital Marketing Team? Agility. Speed. Relevance. Results. Many larger pharmaceutical organizations use a traditional marketing approach featuring campaigns that can take several months to execute. Fortunately, our company is not like most. Our digital marketing team has adopted an agile, omni-channel approach that features small groups encompassing all disciplines to drive each project with greater precision and purpose. Our goal is to reach consumers, physicians, and payors at the right time, in the right channel with relevant, personalized content to meet their needs and create a premier customer experience. The result is to create relevant, personalized content that gains response. And there's an important part for you to play. Campaign Development Lead Put your marketing strategy into action as you lead the development of our customer experience and campaign planning. Leveraging your strong understanding of customer insights, you'll shape and orchestrate fully integrated digital campaigns and confidently lead our agency and internal teams through the creative process for campaigns, resources, and relevant content. This is your chance to use your digital knowledge to employ new technologies and channels, developing customer‑experience best practices and targeting to achieve an optimal customer experience. Employing AGILE practices and a test‑and‑learn approach through each phase of the project, you'll wear many different hats as you collaborate with architects, scrum masters, agency contractors, internal legal, medical, and regulatory teams in the co-design, co‑creation, and execution of campaign plans every step of the way. You'll be crucial in strategy development, creative development, approval, and market delivery, impacting the final product significantly. Qualifications: Bachelor's degree (BS/BA) 5+ years of combined digital marketing/marketing support or sales experience Ability to work at our North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic Capacity to effectively collaborate and drive change while focusing on the co-design, co‑creation, and execution phases of creative development Strong digital acumen and understanding of criteria for effective digital content Knowledge/experience in healthcare marketing and/or promotion Demonstrated ability to implement marketing strategies that work Excellent business and communication/influencing skills Experience and success in a cross‑functional team leadership role Well organized, highly motivated, process‑driven, results‑oriented personality Ability to re‑balance priorities and assume responsibility in a multi‑tasking environment Understanding of how to maximize digital channels, techniques, and operating models Ability to thrive within a data‑driven, fast‑paced setting defined by change Innovative thinking Preferred Qualifications: Digital marketing experience in the pharmaceutical industry Required Skills: Adaptability Agency Management Campaign Development Channel Management Content Creation Cross‑Functional Project Management Customer Engagement Customer Insights Customer Marketing Digital Marketing Direct Marketing Email Marketing Healthcare Marketing Ideation Marketing Activation Marketing Automation Marketing Campaign Planning Marketing Management Marketing Plan Execution Marketing Strategies Marketing Tactics Search Engine Marketing (SEM) Social Media Operations Marketing Campaign Planning As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit: EEOC Know Your Rights EEOC GINA Supplement We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. Learn more about your rights, including under California, Colorado and other US State Acts San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance Employee Status: Regular Relocation: No relocation VISA Sponsorship: No Travel Requirements: No Travel Required Flexible Work Arrangements: Hybrid Shift: Not Indicated Valid Driving License: No Hazardous Material(s): N/A The salary range for this role is $142,400.00 - $224,100.00 This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at #J-18808-Ljbffr MSD Malaysia