Manager - Platform Performance (LDB)

Job Title: Manager - Platform Performance, L'Oréal Dermatological Beauty DivisionLocation: New York, NY Division: L'Oréal Dermatological BeautyWho We Are:The L'Oréal Dermatological Beauty Division is dedicated to revolutionizing skincare through cutting-edge science and dermatologist-recommended solutions. Our mission is to improve skin health and quality of life for consumers worldwide through brands including La Roche-Posay, Vichy, SkinCeuticals, and CeraVe. We are driven by innovation, a passion for excellence, and a commitment to making advanced skincare accessible to all.What You Will Do:L'Oréal's Dermatological Beauty Division is seeking a highly skilled and proactive Manager, Platform Performance to join our central divisional team. In this pivotal role, you will shape our digital strategy by leading performance reporting, measurement, and advanced analytics across all digital initiatives. You will serve as the product owner for our Website & Media Performance dashboarding ecosystem, translating complex data into clear, actionable insights that directly influence decision-making and drive business growth.Strategic Measurement & Reporting Lead the design, development, and implementation of comprehensive performance reporting and measurement frameworks for all platform initiatives, ensuring they directly support business objectives. Define KPIs and serve as the authoritative voice on digital performance standards across the division.End-to-End Data Analysis & Insight Generation Act as the primary owner for Website & Media Performance dashboarding. Proactively extract, manipulate, and analyze large datasets to identify critical trends and uncover consumer behavior patterns. Translate complex data into actionable insights that optimize digital performance and improve site conversion rates for business stakeholders.SFCC Performance Monitoring: Monitor and analyze the technical and commercial performance of our Salesforce Commerce Cloud (SFCC) storefronts. Leverage SFCC-specific reports (e.g., Reports & Dashboards) and external monitoring tools to identify bottlenecks in the consumer journey, from page load speeds to checkout conversion.Cross-Functional Strategic Partnership Collaborate closely with internal B2B2C teams including Ecommerce, Digital Marketing, Media, and Corporate Analytics, as well as external vendors and agency partners. Serve as the go-to analytics expert, guiding data-driven decision-making across diverse stakeholders to achieve shared goals.Attribution Modeling Apply expertise in Full Funnel Attribution Models to provide a holistic view of digital marketing effectiveness and communicate the impact of various channels on business outcomes.Tooling, Tracking & Automation Own and maintain Google Analytics 4 (GA4) configurations and ensure data integrity across all tracked properties. Leverage Google Tag Manager (GTM) for tag implementation and data layer management. Use advanced Excel skills, including macro development and process automation, to streamline reporting and enhance efficiency.Communication, Training & Data Culture Distill complex methodologies and large datasets into clear, compelling narratives for diverse audiences. Create documentation, deliver training on analytics tools and dashboards, and foster a strong data-driven culture within the division.What We Are Looking For:Required Qualifications:4–6 years of progressive experience in digital analytics, with a minimum of 3 years in an eCommerce or Direct-to-Consumer (DTC) environmentProficiency in Google Analytics 4 (GA4) — including event-based tracking, funnel exploration, audience segmentation, and eCommerce reporting — is a non-negotiable requirement for this roleHands-on experience with Google Tag Manager (GTM), including tag implementation, data layer configuration, and QAStrong familiarity with Salesforce Commerce Cloud (SFCC) capabilities, including an understanding of Business Manager, site configurations, and how platform-native data integrates with external analytics suites. Demonstrated experience building and maintaining executive-level performance dashboardsWorking proficiency in at least one major BI/visualization platform: Power BI, Tableau, or Looker StudioIntermediate to strong SQL skills for data extraction and manipulationAdvanced Excel proficiency, including macro/VBA developmentBachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or a related quantitative fieldWho You AreExperienced Digital Analyst: 4–6 years in digital analytics with deep expertise in eCommerce, media, retargeting, and digital marketing tactics. Agency experience is a plus.GA4 & Tracking Expert: Deep hands-on experience with GA4 and Google Tag Manager, with a strong understanding of event-based measurement and eCommerce tracking.Excel Master: Advanced proficiency in macros, automated reporting workflows, and complex dataset management.Tool-Savvy: Hands-on experience with Power BI, Tableau, or Looker Studio. Familiarity with Google Marketing Suite, Salesforce Marketing & Commerce Cloud, and BigQuery is a strong plus.Strong Communicator: Able to present complex data clearly to non-technical business partners and translate technical findings into strategic business implications.Detail-Oriented & Organized: Meticulous attention to detail with a strong commitment to data quality and project follow-through.Proactive Self-Starter: Thrives in dynamic environments, working effectively both independently and collaboratively to deliver tangible business value.Please note: This job description is a general outline and may be subject to change.As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.Additional Benefits Information As Follows:Salary Range [New York]: $98,400 - $140,200 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)Employee Resource Groups (Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsDon’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety