Senior Marketing Manager

Job Description

Job Description

Position Summary

The Marketing Manager is responsible for leading and executing the company’s marketing strategy across all brands, channels, and markets. This role oversees campaign planning, creative coordination, distributor support marketing, brand management, promotional execution, digital alignment, and cross-functional marketing initiatives.

This is a highly hands-on leadership role that requires both strategic thinking and day-to-day execution. The Marketing Manager will work closely with sales, operations, digital media, graphic design, distributors, and leadership to drive brand growth, increase market visibility, support distribution expansion, and improve overall marketing effectiveness.

This role is ideal for someone who enjoys building structure, improving processes, managing multiple projects, and helping elevate growing brands.

This role offers the opportunity to make a meaningful impact within a growing organization and help shape the future direction of established beverage brands.

Key Responsibilities

Marketing Strategy & Campaign Management
• Develop and execute annual marketing plans aligned with company sales and growth objectives
• Plan and manage integrated marketing campaigns across digital, retail, distributor, and event channels
• Coordinate campaign timelines, deliverables, approvals, and execution
• Monitor campaign performance and identify opportunities for improvement

Distributor & Sales Support
• Support distributor sales efforts through promotional programs, POS materials, displays, and sales support tools
• Coordinate distributor marketing requests and priorities
• Assist with new product launches and market rollouts
• Oversee and manage the company’s Marketing Support Fund (MSF), including distributor marketing support, launch materials, and promotional tracking

Brand Management & Creative Coordination
• Maintain brand consistency across all channels and materials
• Guide creative direction for campaigns, packaging, and promotional materials
• Coordinate with graphic design and digital media team members to ensure timely execution

Digital Marketing Oversight
• Coordinate digital marketing efforts with the Digital Media Coordinator
• Oversee social media strategy and campaign alignment
• Support website and distributor portal marketing priorities

Project & Workflow Management
• Manage multiple marketing projects and deadlines simultaneously
• Maintain organized workflows, trackers, and project management systems
• Improve marketing organization and execution processes

Vendor & Event Coordination
• Coordinate with printers, promotional vendors, agencies, and external partners
• Assist with trade shows, sponsorships, events, and promotional activities

Reporting & Analytics
• Track and analyze marketing KPIs and campaign performance
• Maintain dashboards and reporting systems
• Prepare marketing performance summaries for leadership

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred
• 5+ years of marketing experience preferred
• Experience managing multiple projects and deadlines in a fast-paced environment
• Strong organizational and project management skills
• Excellent communication and collaboration skills
• Experience coordinating creative projects and campaigns
• Experience with social media, digital marketing, and marketing analytics
• Proficiency in Microsoft Office and project management tools
• Experience with Canva, Adobe Creative Suite, Wix, or similar platforms is a plus
• Beverage, CPG, food, or distributor/channel marketing experience strongly preferred
• Experience working in a lean, entrepreneurial, or fast-paced environment preferred
• Ability and willingness to travel as needed for distributor visits, market support, trade shows, events, photoshoots, and company initiatives

Travel Requirements

This position requires occasional travel, including distributor visits, market visits, retail audits, trade shows, industry events, photoshoots, and promotional activities. Travel may vary throughout the year based on business needs, product launches, and marketing initiatives.

Candidates should be comfortable traveling independently and representing the company professionally in market and distributor environments.

Ideal Candidate

The ideal candidate is a highly organized, hands-on marketing professional who is comfortable balancing strategy with execution in a fast-paced, entrepreneurial environment.

Successful candidates will likely have:
• 5–10 years of relevant marketing experience
• Strong project management and organizational skills
• Experience supporting retail, distributor, or channel-based sales organizations
• The ability to manage multiple priorities and deadlines simultaneously
• A proactive, execution-oriented mindset
• Comfort wearing multiple hats within a lean organization
• Experience in beverage, food, CPG, or related consumer brands preferred

The right person for this role enjoys building structure, improving processes, collaborating cross-functionally, and helping growing brands expand their market presence.

What We’re Looking For

• Highly organized and detail-oriented
• Self-starter with strong follow-through
• Comfortable balancing strategy and execution
• Strong communicator and collaborator
• Adaptable and comfortable wearing multiple hats
• Passion for building brands and supporting growth

Compensation & Benefits

• Total compensation range: $70,000–$95,000 depending on experience
• Performance-based bonus opportunity
• Paid time off and holidays
• Health benefits
• Opportunity to make a direct impact within a growing company
• Collaborative and entrepreneurial work environment
• Growth opportunity within a growing organization

Location

This position is based in Chattanooga, Tennessee and is primarily in-office.

To apply, please submit your resume and any relevant portfolio/work examples. \nCompany Description

About Us
The Double Cola Company was founded in Chattanooga, TN in 1922. For over 100 years, we’ve proudly created refreshingly different beverage brands enjoyed across the United States and around the world. Our portfolio includes iconic brands such as DOUBLE-COLA, SKI, and JUMBO.

We are a growing, fast-moving company with a highly collaborative environment where team members have the opportunity to make a real impact. We are looking for a hands-on Marketing Manager who thrives in both strategy and execution and is excited to help grow regional brands with strong heritage and significant opportunity.

Company Description

About Us\r\nThe Double Cola Company was founded in Chattanooga, TN in 1922. For over 100 years, we’ve proudly created refreshingly different beverage brands enjoyed across the United States and around the world. Our portfolio includes iconic brands such as DOUBLE-COLA, SKI, and JUMBO.\r\n\r\nWe are a growing, fast-moving company with a highly collaborative environment where team members have the opportunity to make a real impact. We are looking for a hands-on Marketing Manager who thrives in both strategy and execution and is excited to help grow regional brands with strong heritage and significant opportunity.