Marketing & Engagement Coordinator

You will get the opportunity to work closely with all LES employees building relationships that are respectful, supportive and demanding of high performance across the organization. You will have the opportunity to participate across the organization, uncovering and discovering areas of personal interest and skill. You will be in the center of the organization, empowered to drive the mission in creative, dynamic and fun ways. We love having fun, taking risks, trying new things that drive empowerment and learning. Growth is a trial and error life process. Work where we support this philosophy in daily practice. 

Reporting directly to the Director of Operations you will create a marketing plan that builds on the LES Brand, a social media presence, and utilizes multi-channel media to build awareness of LES leading nature connection programs. You’ll facilitate events and support grants and fundraising efforts across the org.

Working with the Administration Director you will be trained and develop your skills on all the back office operational systems and processes that support program enrollment and operations. 

A team player you will interface with the Executive Director, Website Designer, Director of Operations and our participants and community. You will bring competencies that include, not limited to; organization, collaboration, attention to details, excellent communication and writing skills.

Areas of Responsibility:

Marketing & Development Plan and schedule:

• A Marketing Plan and Schedule for the LES organization 
• Create, compile, design and execute marketing efforts to attract participants to LES programs. 
• Create and manage marketing budget
• Social media content creation and communication
• Track and measure marketing effectiveness, report results to Director of Operations
  • Radio, Social media (FB, Instagram, etc.), magazine ads, website, etc.
• Community Outreach - assist in driving LES into a more diversified organization; from staff to participants, LES desires participants to be representative of the whole community. 
• Creation of recruitment marketing outreach program to increase scholarship participation from the local community
• Support the registration of scholarship participants
• Creation of external email marketing to LES community via MailChimp
  • Newsletters
  • Promotional material

Support Executive Director in fundraising efforts

• Wild & Scenic Film Festival
• Giving Tuesday
• Annual Fundraising program
• Foundation and Grant management

Events

• Support the creation and execution of LES workshop events
• Support the creation and execution of LES fundraising events
• Supports LES Staff training, meeting planning and delivery of staff meetings

Special Benefits

Benefits: 4 weeks paid off a year, health care stipend, paid training, year round salary, career growth opportunity in a growing organization.

Flexible hours with an estimated 20 hours per week. Remote work options, with some in-person days.

Opportunities for additional responsibilities and professional growth with Living Earth School if desired. You will be invited to all instructor training(s) and development meetings.

Requirements

Qualifications and Competencies

A curious, fun, achievement oriented, creative, motivated person. 

Positive attitude with growth mindset 

Detail-oriented with organizational skills

Must have the capability for time-management and to manage multiple priorities and actions at once

Must possess excellent and oral, written, and interpersonal skills

Experience in art, photography, and graphic design

Skilled in branding and seeing branding opportunities

Familiarity with marketing design on social media and email platforms

Experience posting and managing content on social media platforms

Familiarity with MS Office programs, MS Excel and Google Docs, GDrive, Zoom, Canva, Mailchimp, etc.

Possess the ability to work diligently with minimal supervision

Residence in the Charlottesville area required.

Legal status to work in the USA

Beneficial skills to Possess

Bi-lingual in spanish

Love of Nature, outdoors, and a naturalist

Desire to learn all about the business

Desire to grow professionally and build a career with LES

Why work here

Working at a nature connection program means supporting many different experiences outdoors - from weekly homeschool programs, to storytelling events and fundraisers, to week-long canoe trips. This could be your dream job - some office time, and professional skill development on operations, nonprofit management, organizational development and management for growth, time in the field with program participants, and more. This is where you get your foot in the door and have a tremendous opportunity to work with a super team and grow professionally.