Principal Product Manager, Member Acquisition

Twin Health At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives. Working here Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment. Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® . With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world. Join us as we reinvent the standard of care in metabolic health. Opportunity Own the strategy and execution for Twin’s next-generation member acquisition experience. Your mission is to build and scale a modern, AI-driven acquisition engine that consistently identifies the people who can benefit most from Twin and gets them to register and activate. You will: Determine who the right members are, based on data and signal Design and run campaigns to discover the most effective ways to reach and convert them Materially move the needle on registration and CAC This is a hands-on, builder role. You’ll experiment aggressively, adopt the best emerging AI tools, and turn what works into repeatable, scalable systems across the business. Responsibilities Own member acquisition end-to-end: from identifying high-potential eligible populations to driving registration and early activation. Build the member acquisition “machine”: Segmentation and targeting logic Channel and messaging strategy A living experiment backlog Measurement frameworks and weekly operating cadence Stand up AI-driven growth workflows to scale: Personalization and targeting Creative generation and iteration Campaign orchestration and ops efficiency Run bold experiments across the acquisition funnel, including: Partner / employer launch playbooks Member outreach (email, SMS, direct mail where applicable) Landing pages, referral loops, and conversion paths Signup flow optimization and friction removal through product changes Instrument, analyze, and explain performance: Build and maintain dashboards Evaluate experiments with strong measurement hygiene Clearly call winners and losers and double down or kill fast Other duties as assigned Qualifications This role is for a PM-minded growth builder—someone who ships, measures, and iterates. You bring: An AI-first approach: Hands-on experience using AI tools to accelerate research, targeting, personalization, creative iteration, and operational workflows A proven track record improving top-of-funnel outcomes (e.g., registrations, conversion rate, CAC) through experimentation A builder mindset: You can create lightweight systems, landing pages, flows, templates, automations, and instrumentation yourself. Strong analytics and experimentation chops Strong product expertise: 8+ years of product management experience. Experience designing and launching and supporting the growth of products Proven ability to build complex workflow tools and AI-integrated features that support high-stakes decision-making in regulated environments. Demonstrated ability to lead agile teams and manage the product development lifecycle end to end. Strategic thinker with excellent execution skills capable of balancing long-term vision with short-term priorities. This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation and Benefits The compensation range for this position is $195,000 - $225,000 annually. Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin A competitive compensation package in line with leading technology companies A remote and accomplished global team Opportunity for equity participation Unlimited vacation with manager approval 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options 401k retirement savings plan