Product Marketing Manager

About the Role Are you passionate about social change and excited to shape how a mission‑driven company tells its story to the people who run public schools? This is our first dedicated Product Marketing hire, reporting to the VP of Marketing. Half of your time goes to product marketing: defining how we describe our platform, who we sell to, and how new products and AI capabilities come to market. The other half is revenue enablement: turning that positioning into the materials, narratives, and training that win deals in the field. In larger companies, these are two functions. At Informed K12, they live in one role, on purpose, so the person writing the story is the same person putting it in the hands of the team selling it. A foundation already exists across the go‑to‑market organization, and your job is to bring it together, sharpen it, and own it going forward. You will define our ICP and personas, land a consistent platform narrative, and build the launch playbook for everything that comes next. Your work will shape how Informed K12 talks about itself for years. The right person here thinks in systems, moves with high agency, and treats ambiguity as the work rather than a blocker. You enjoy being the connector who pulls Product, Sales, Marketing, and Strategy into the right conversations at the right time. You bring the structure, set the rhythm, and get the room to a decision. What You’ll Do Define the Platform Story Define and continuously refine our core positioning, value propositions, and competitive differentiation Translate complex product capabilities into clear, compelling narratives tailored to distinct buyer and user personas Define and refine ICPs and segment‑specific positioning, bringing together the pieces that currently live across Sales, Marketing, Product, and Strategy Lead messaging for new product and feature launches, including new AI capabilities, ensuring cross‑functional alignment and clarity Equip the Revenue Team to Win Partner with Sales and Customer Success to develop and refine sales narratives, talk tracks, discovery frameworks, and objection‑handling guides Build and maintain a competitive intelligence program that informs positioning, equips active deals, and shapes how Informed K12 shows up in buyer research, review sites, and AI search results before an AE is in the room Identify friction in the sales process and design messaging systems that resolve it, partnering closely with Sales leadership Support strategic and enterprise opportunities with tailored positioning, roadmap alignment, and differentiation strategy Build AI‑Powered Systems Design and implement AI‑powered systems that scale the function, including dynamic battlecards, proposal generators, competitive briefs, narrative assistants, and customer insight workflows Use AI to accelerate research, positioning development, and asset creation in ways one person could not accomplish alone Continuously evaluate emerging AI tools and bring what works back to the team Sharpen Positioning Over Time and Build the Playbook Conduct ongoing market and competitive research to identify trends, risks, and opportunities Establish feedback loops between Sales, Customer Success, and Product that refine positioning over time Track enablement effectiveness and positioning performance through win rates, competitive displacement, and adoption of key narratives Identify the gaps no one else is seeing and build the playbook the rest of the go‑to‑market team will run on for years Who You Are You want your work to matter. You are energized by the idea that the narrative you build does not just sit in a slide deck. It gets districts off paper, reduces compliance risk, and gives administrators back hours of their week that should never have been spent on manual work. Every story you tell well makes it easier for a public school district to operate the way it should, and for the people inside it to do the work they came in to do. You have built your career at the intersection of Product, Marketing, and Sales, with the customer at the center of how you work. The strongest positioning, in your view, comes from real conversations with real buyers, not a whiteboard. You have done this kind of work at a company small enough that you owned the shift end‑to‑end, not just contributed to a larger team that owned it. You translate complex products into stories that buyers believe, and you take pride in being the person teams point to when they need clarity. You think in systems, not assets. You have seen one‑off collateral come and go; what holds is the framework, the playbook, and the messaging architecture that lets others repeat the work without you in the room. Most importantly, you treat ambiguity as the job. When the platform description has changed three times in six months, you do not wait for someone to call a meeting; you call it yourself. You see a messy function with no clear owner and read it as an opportunity, not chaos. You move fast, hold others accountable without making it personal, and bring a natural curiosity about AI that goes well beyond drafting content. You want to build systems and agents that do work a human alone could not. What We Look For Required 7+ years of product marketing experience in B2B SaaS, with at least 3 of those years in a high‑growth or startup environment. Track record of high agency in ambiguous, cross‑functional environments: building structure where none exists, driving alignment without formal authority, and adjusting course quickly when new information comes in mid‑project. Exceptional written and verbal communication. You can both think strategically about positioning and craft the messaging yourself, translating complex concepts into clear materials for internal teams, prospects, and customers. Experience independently building enablement frameworks and systems that influence win rates and sales velocity, taking initiatives from concept through implementation without close oversight. AI fluency at the systems level. You have a point of view on what AI should change about how PMM operates, you have pushed your current or previous company in that direction, and you have built agents or workflows that do work a human alone could not. Meaningful experience at an earlier‑stage startup. Candidates from exclusively large‑company backgrounds will not be a fit for this role, regardless of years of experience. Preferred Experience supporting complex, multi‑stakeholder, or enterprise sales motions Experience as the first or earliest product marketing hire at a company, or building a function from scratch rather than inheriting one Experience opening new markets, verticals, or product categories Benefits and Perks Healthcare coverage: 100% for employees, 35% for dependents. Uncapped PTO. Monthly productivity allowance (co‑working space, coffee shop, working lunch). New hire stipend for remote office setup. Monthly wifi reimbursement. Annual personal office supply stipend. Skills development stipend (begins at 1‑year anniversary). Compensation The on‑target earnings (OTE) for this role are $150,000-$170,000 per year. Application Requirement Please upload a short writing sample (no more than one page) of something you wrote in a prior role. It can be a piece of marketing collateral, a sales enablement asset, or any short artifact that shows how you translate ideas into language. It can be public or internal, but please do not share anything confidential. In a short note alongside the sample, describe your specific role in creating it, including any portions produced by a teammate, designer, or AI tool. Applications submitted without a writing sample will not be reviewed. #J-18808-Ljbffr